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Tag Archives: Netflix
B-G-B (Bonus Guest Blog): Brand Personality, BETA-fied.
Guest Blogger: Amie Dowker Amie is a Director of Account Planning at Element 79 and an active thinker on emerging media and consumer trends. She digs deep into technology for Cricket Wireless and finds ways to humanize data, and wrestle … Continue reading
Posted in Advertising
Tagged Account Planning, Amazon, Amie Dowker, Beta-fy, Brands, Douglas Atkins, Jim Jones, Kiva, Netflix, Social Media, The Culting of Brands, Threadless, User Experience, Web 2.0, Zappos
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Opinion’s Omnipresence Renders Traditional Conceits Like "Brand Truth" and "Consumer Truth" Irrelevant
The HSBC ‘Points of View’ Campaign For the past four years, HSBC has run a provocative poster campaign from JWT. Using a brilliant media buy in high traffic airport jetways, the ads highlight paradoxical points-of-view. Simple graphics and headlines illustrate the … Continue reading
Posted in Advertising
Tagged Amazon, Blogging, Brand Authenticity, Brand Truth, Brands Are Opinions, Consumer Truth, Earned Media, eBay, HSBC, iTunes, JWT, Netflix, Opinion, Paid Media, Twitter, Venn Diagram, Web 2.0, Word of Mouth
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Comportment v2.0: A More Relevant Way To Consider Branding Today
Consider the word “Comportment:” one of those dusty, remainder bin nouns on par with dated terms like “dungarees” and “sarsaparilla.” On those very rare occasions when people use this term today, it refers to some sort of dated propriety, a … Continue reading