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Tag Archives: New Media
Arianna Huffington: Canned Commentary at the CMA National Convention
So early on this wet Toronto morning, in one of the cavernous convention halls of the Westin Harbour Castle, the Canadian Marketing Association presented its opening speaker–Arianna Huffington. We were all really looking forward to it–she’s very smart and one … Continue reading
Posted in Advertising
Tagged Arianna Huffington, Balloon Boy, Canadian Marketing Association, Facebook, Huffington Post, New Media, Twitter, YouTube
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Debating the Rules for Brands in Social Media
In the latest issue of Advertising Age, the memorably-monikered Taddy Hall lays out Ten Essential Rules for Brands in Social Media. Given the conflicting viewpoints regarding leveraging these platforms, these types of lists now clog every marketing outlet. As someone … Continue reading
Tiger Woods’ Problems Do All Kinds of Good for Yahoo!
Yahoo! CEO Carol Bartz has a well-earned reputation for being atypically blunt as a corporate leader. Yesterday, she spoke at a UBS Global Media and Communications Conference in New York, where she addressed the topic of recent site traffic surges … Continue reading
Your Blog Post Will Resume In Three More Words…
Early in my career, I had to break down and buy a decent pair of dress pants for meetings. I walked out of a prominent men’s store the proud owner of a pair of pleated wool trousers. But not just pleated, or … Continue reading
Posted in Advertising
Tagged Brand Alignment, Brand Bridging, Convergence, Fashion, Interruption, Morphing, Napoleon Dynamite, New Media, Pre-Rolls, Ricardo Tubbs, Snuggie, Sonny Crockett, Tony Scott, Triple-Pleated
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A History Lesson. Courtesy of New Media.
As budget cuts, media confusion, and the baleful world economy wrack our incredible shrinking advertising world with round after round of staff reductions and pay cuts, we all worry about tomorrow. But today, I attended an Omnicom DAS seminar where … Continue reading
Posted in Advertising
Tagged Budget Cuts, DAS, Jonathan Nelson, New Media, Omnicom, Online, Organic, Web 2.0
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In A Just World, Creatives Seeking Ad Jobs Would Find Them…In Media
An All-Too-Common Writing Assignment Confidence means jobs. Unfortunately, consumer confidence, client confidence, market confidence: all languish at crushing depths compared to a mere year ago… Lack of work means more than losing some fat in the agency system: today’s … Continue reading
Posted in Advertising
Tagged Confidence, Convergence, Creative, Euro RSCG, Internet, Jobs, Media, Metrics, New Media, Online, Social Media, Steffan Postaer, Television
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Your Dentist and Neighbor Sent You Invites To Be Their Friend…
Reviewing the last few posts, apparently it’s Social Media week here at Collective-Thinking. And that makes sense. Disintegrating audiences in old media threw our industry into a tizzy; re-aggregated audiences in new media like social networks could provide a fresh … Continue reading
From Passive to Active: An Industry Imperative Straight Out Of The Poisonwood Bible
Passive voice robs writing of vitality, sapping ideas of their strength and grasp on reader attention. Writers should strive to excise Passive Voice, replacing it with more muscular, more engaging, more descriptive Active Voice. I’ve banged that grammatical drum for … Continue reading
Posted in Advertising
Tagged Active Voice, Barbara Kingsolver, Convergence, Innovation, New Media, Platform, The Poisonwood Bible
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Thanks for Reading This Blog, But Go Here Instead…
Seriously, surf over to the Draplin Design Co. website and you will not be disappointed. Aaron Draplin is a compulsive blogger and designer with a strong bent for mid-century American graphics. I’ve visited his site daily for months, compulsively reading … Continue reading
Goodbye 2008. Now Get Lost.
I won’t miss 2008. We hit a rather rough patch this past year. Personally, professionally, heck even meteorologically (Chicago’s wettest year on record)–2008 delivered a seemingly unending series of heartbreaks, bad breaks, and just plain disappointments. But somehow, despite the … Continue reading