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Tag Archives: New Media
Goodby Sets an Example for Redefining Agencies By Redefining As, Well, Something
A feature on ShootOnline describing how GSP won both Agency of the Year and Top Interactive Shop accolades for 2008 quotes an internal memo: “This was the year we decided we should no longer be an advertising agency. In fact, … Continue reading
Posted in Advertising
Tagged Advertising, Creativity, Digital, Interactive, New Media, Online
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In A Time Of Convergence, No One Wants To Be The Omega Man
At first blush, today’s post by Kendall Allen continues the faddish piling on of advertising agencies as out of touch and increasingly irrelevant. But her piece contains more than a fair share of truth. And ultimately, Kendall makes hopeful, positive statements … Continue reading
Forget Re-Naming Rights: New Media Alone Won't Work Unless It Engages
In meeting after meeting, clients and agency people espouse the virtues of finding or creating new mediums for ad messages. That’s a classic half-solution: all reaction, no consideration. Because you don’t break through ad clutter by adding a new format … Continue reading
Another Reason The Traditional Agency Model is Under Seige
Sure, convergence casts a long shadow over traditional agencies. The proliferation of new media and its attendant audience dispersal create serious headaches for everyone searching for smart, responsible channel planning. And every traditional agency must grapple with the need to not … Continue reading
Creativity Is Not A Manufacturing Process: Efficiency Makes A Lame Goal
An article in the October 20th issue of Advertising Age highlights an eleven year old California-based “marketing operations management” company called Assetlink. (to download a pdf, click here). Assetlink promises to help clients track the productivity of their agencies, … Continue reading