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Tag Archives: Nielsen
Social Media Hasn’t Replaced TV Viewing, It’s Connected It
Sixteen years ago, academic and data geek Robert Putnam hit a national nerve with his essay “Bowling Alone” about our collective loss of ‘social capital.’ By 2000, he published a book expanding on his premise that Americans were growing disconnected … Continue reading
Posted in Advertising
Tagged Advertising Age, Bowling Alone, Community, DVR's, Nielsen, Olson, Robert Putnam, Robin Sloan, Social Media, Twitter
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New Pew Research Shows Dropping Perceptions for Landline Phones and TV’s…And Shortcomings of Research Headlines
Two weeks ago, the Pew Research Center’s Social and Demographic Trends released a study that found only 42% of Americans consider television sets a necessity: a figure down 10% from last year. In a post regarding this research, great hay … Continue reading
Posted in Advertising
Tagged Cricket Wireless, Internet Video, Nielsen, Pew Research, tv
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The Final Nail in the Coffin of Digital Separatism
Maybe it’s the economy or the beleaguered nature of marketing in general, but the aggressive proclamations about a purely online future have died down over the past six months. Perhaps there’s finally recognition that television is not dying as an … Continue reading
Posted in Advertising
Tagged Cross Exposure, Cross-Platform Media Synergies, Nielsen, Online, Video
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Babies: The Proven, Can’t-Miss Video Stars
On video, few things bring as much joy to the casual viewer as a baby. Check out this little giggling guy. And this guy Charlie. And this little ham too. If you’re not grinning now, check your pulse. We love … Continue reading
Posted in Advertising
Tagged Brands Are Opinions, Evian, Guinness World Records, John Wanamaker, Nielsen, Online, Rollerbabies, viral, YouTube
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The New Marketing Challenge: Mastering Perpetual Beta
Last week, a post on iMedia Connection with the incindiary headline “Why Twitter Will Soon Become Obsolete” , caused a bit of a stir. Jason Clark, a creative director at VIA Studio, made a rather compelling argument that despite the hype … Continue reading
Posted in Advertising
Tagged AIM, Brands Are Opinions, Facebook, Flickr, Friendster, Google Wave, iMedia Connection, Jason Clark, MySpace, Nielsen, Social NOTworking, Tim Mauery, Twitter, VIA Studio, Vimeo, Web 2.0, YouTube
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A Huge Television (and Online and Mobile) Audience Is There For Your Ad, But You Still Gotta Earn It
We’re still watching. Actually, we’re watching more than ever. The three-screen audience for video content has never been larger or more active, that is, if you define ‘active’ as sitting still and watching other people do things. For advertisers, that’s … Continue reading