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Tag Archives: Offline
As General Web Sophistication Grows, The Effectiveness of Simplistic Tactics Withers
As Louis CK says rather brilliantly, “Everything is amazing and no one’s happy.” The ready availability of technology inevitably inures people to its intrinsic wonder and possibilities through nothing more than repeated use. As we navigate through the wild, shapeless … Continue reading
Posted in Advertising
Tagged Click Through, ComScore, Creativity, Habitrails™, Louis CK, Offline, Online, Starcom, Surprise
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Have You Hugged Your Media Partner Today?
God I miss media people. And not just because you could always rely on them to pass along some sweet swag like Fox News coffee mugs or Cat Fancy umbrellas… No, I miss media people because just when we needed … Continue reading