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Tag Archives: Old Spice
Play It Forward, Chapter 3: The Key Reason the Old Spice Man Achieved Viral Dominance
By now, most everything that needs to be written has been written about Weiden + Kennedy’s groundbreaking viral video heavyweight “The Man Your Man Could Smell Like.” And unlike so many pop culture mayflies that swarm up and just as … Continue reading
Posted in Advertising
Tagged Isaiah Mustafa, Old Spice, Surprise, Viral Video, Weiden + Kennedy
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Character: The Key To Great Comedy Writing
Truly funny television commercials get picked up and passed around in a sort of ad hoc media buy that clients can only wish they could afford. Unfortunately, creating truly funny television commercials is extraordinarily difficult, particularly when you add the … Continue reading