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Tag Archives: Omnicom
To React or Respond? A New Challenge of Our New Media World.
Yesterday, a group of us at Element 79 took part in a conference call as part of an Omnicom initiative via the Harvard Business School called The Digital Transformation. The featured speaker was Diane Hessan, CEO of Communispace: a fast-growing … Continue reading
The Greater Part of "History" is "Story"
A few of us from Element 79 came to New York City for an Omnicom program on digital platforms. We spent the night at the Marriott Downtown in the heart of the still-bandaged Financial District. After an al fresco pizza … Continue reading
Another Thing I Learned Yesterday From Omnicom
As part of Omnicom’s admirable ongoing commitment to education, I attended a short but wonderfully informative session, mostly focused on digital and emerging media. They instructed us to approach digital as a language, not a technology or media platform. This … Continue reading
A History Lesson. Courtesy of New Media.
As budget cuts, media confusion, and the baleful world economy wrack our incredible shrinking advertising world with round after round of staff reductions and pay cuts, we all worry about tomorrow. But today, I attended an Omnicom DAS seminar where … Continue reading
Posted in Advertising
Tagged Budget Cuts, DAS, Jonathan Nelson, New Media, Omnicom, Online, Organic, Web 2.0
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