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Tag Archives: Online Video
The 2% Solution: Online Video vs. Broadcast Revenue
More and more carriers like Comcast, Turner and Disney are migrating tremendous amounts of their proprietary content to the web. At last week’s Elevate Video Advertising Summit in NYC, they announced that they plan to make 75% of their TV … Continue reading
Learning To Promote Sharing
As a parent, you want to teach your child to share; it demonstrates a good nature and assures that your child will be welcomed into their communities. Sharing is critical to their personal development. Today, it’s also critical to every … Continue reading
Posted in Advertising
Tagged Crowdsourced PR, David Murdico, Facebook, MediaPost, Online Video, Supercool Creative, Twitter, YouTube
1 Comment
Rethinking Video from Broadcast Networks to Social Networks
As an industry, we have blathered about “Content” for so long that today, when it makes broad, immediately-obvious sense for mainstream advertisers to leverage it, many clients discount it’s mass relevance. Shame on us. With the massive changes brought by … Continue reading
Posted in Advertising
Tagged Content, Online Video, Social Networks, Traditional Agencies
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Exploding Hamsters! Volcanoes in Manhattan! Juggling Babies!
Dag it’s tough to get noticed any more. Back when there were only three channels, you watched whatever was on whenever you watched. Want to see “Wizard of Oz”? Sorry kid, you gotta wait a year… But in today’s world … Continue reading
Posted in Advertising
Tagged Attention Span, Earning Attention, Immedia, Online Video, Visible Measures, Visual Measures
1 Comment
Even Online Video Consumption Bows To Dinner
Engagement matters more than ever in these hyper-connected, hyper-distracted times. As a connected culture, we want to know, we don’t want to miss, we can’t wait to forward the next sparkly, shiny, useful message thing that comes our way. And … Continue reading
Posted in Advertising
Tagged Interpret, LOL Cats, Media, Online Video, Stephen Colbert
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A Huge Television (and Online and Mobile) Audience Is There For Your Ad, But You Still Gotta Earn It
We’re still watching. Actually, we’re watching more than ever. The three-screen audience for video content has never been larger or more active, that is, if you define ‘active’ as sitting still and watching other people do things. For advertisers, that’s … Continue reading
Once Again, Television Is Not Dead, It's Just Diversified
Yesterday was Day Two of the Advertising Age Digital Conference in New York City and the person whose presentation generated tweets that really caught my attention was Jen Walsh, Global Director of Digital Media for GE. Among the dozens of topics … Continue reading
Posted in Advertising
Tagged Convergence, GE, Jen Walsh, Mobilenet, Online Video, Stephen Riley, Television, Tweets
1 Comment