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Tag Archives: Online
Why The Entertainment Factor of Digital Marketing Matters More Than Ever
We all know the jibes that go back and forth among different camps in the marketing world… “Brand advertising is dead–experience drives brands today.” “TV is not dead, it’s still the single fastest mass awareness medium no matter what the … Continue reading
Posted in Advertising
Tagged Digital, Digital Lifestyle Survey, Magnify.net, Olson, Online, Television
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The Final Nail in the Coffin of Digital Separatism
Maybe it’s the economy or the beleaguered nature of marketing in general, but the aggressive proclamations about a purely online future have died down over the past six months. Perhaps there’s finally recognition that television is not dying as an … Continue reading
Posted in Advertising
Tagged Cross Exposure, Cross-Platform Media Synergies, Nielsen, Online, Video
1 Comment
Eleven Years Ago, This Was Insight. It Still Is.
Every weekday, I try to write something relevant to advertising, branding, or simply modern life. But today, I’m going to highlight someone else’s writing. Which is a nice way to say “I’m copying.” I’m copying off one of the web’s original … Continue reading
Yes, Brands Are Opinions, Even the Element 79 Brand
In today’s socially-networked, immediate-impact world, brands suffer when negative opinions spread unchecked. When those negative opinions are unfounded or severely exaggerated, the damage can be massive (ask any ex-Bear Stearns employee about that one). Because in today’s socially-networked, immediate-impact world, opinion … Continue reading
Posted in Advertising
Tagged Bear Stearns, Blogging, Brands Are Opinions, DDB, Element 79, Facebook, Google, Online, Social Networks, The lovely Monica Klasa, Twitter
1 Comment
Without Commercials, The Super Bowl Isn’t
A group of us flew down here to New Zealand for a large commercial shoot. The weather’s nice, the country’s beautiful and the production team is very buttoned up. Which is why we had the afternoon of Super Bowl Monday … Continue reading
Posted in Advertising
Tagged Auckland, Budweiser, Coke, DVR, ESPN, Four Nations Pub, Online, Snickers, Super Bowl XLIV, Traditional Media, tv, USA Today
1 Comment
Babies: The Proven, Can’t-Miss Video Stars
On video, few things bring as much joy to the casual viewer as a baby. Check out this little giggling guy. And this guy Charlie. And this little ham too. If you’re not grinning now, check your pulse. We love … Continue reading
Posted in Advertising
Tagged Brands Are Opinions, Evian, Guinness World Records, John Wanamaker, Nielsen, Online, Rollerbabies, viral, YouTube
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As General Web Sophistication Grows, The Effectiveness of Simplistic Tactics Withers
As Louis CK says rather brilliantly, “Everything is amazing and no one’s happy.” The ready availability of technology inevitably inures people to its intrinsic wonder and possibilities through nothing more than repeated use. As we navigate through the wild, shapeless … Continue reading
Posted in Advertising
Tagged Click Through, ComScore, Creativity, Habitrails™, Louis CK, Offline, Online, Starcom, Surprise
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Skewing Online Data: Why Marketers Should Think "Convergence" Not "Transference"
Studies show that if a brand wants to drive significant online impressions, they should advertise on TV. Similarly, if a TV ad aspires to live longer than thirty seconds, it should continue the experience online. Cross platform convergence makes today’s … Continue reading
Posted in Advertising
Tagged AdXpose, Click Count, Impressions, MPire, Online, ROI, Super Bowl, tv
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Could We Please Stop the Self-Loathing? Ads Work.
This week’s cover headline on Advertising Age reads “Cannes swept by PR, integrated, internet winners” with the subhead “Tally suggests ad age is over–or, at least, it’s evolved to higher plain.” Setting aside my issue with the subhead’s overuse of … Continue reading
Posted in Advertising
Tagged Advertising Age, Adweek, Adweek Media, Earned Media, Mark Dolliver, Online, Paid Media, Print, Radio, tv
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EEK-Commerce! Or How The New Push for Personalized Display Ads Reveals Digital’s Hamhanded Direct Advertising Roots in the Most Totally Creepy Way…
I get it. These days, everyone gets it. Any time I’m on an e-commerce site, some unseen recommendation engine works to insure that I see listings that reflect my own tastes and interests, like say alternative music as opposed to polka … Continue reading
Posted in Advertising
Tagged Banners, Behavioral Insider, Bud Light, ChoiceStream, Direct Marketing, Display Ads, Off-Site Advertising, Online, Personalization, Relationship
1 Comment