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Tag Archives: Online
As Marketers Recognize and React to Social Networks, The Notion of Specialized B2B Agencies No Longer Makes Sense.
The massive changes in technology and consumer communication platforms mean a great many recognized truths in the world of advertising no longer hold. We work in a time when the very notion of brand advertising must make a Copernican shift… • … Continue reading
The Web Giveth. And Giveth. Until Tropicana Taketh Away.
In today’s New York Times, Stuart Elliott provides the back story on Tropicana’s ill-received packaging redesign. This issue first came to my attention back around the New Year when my wife spotted it in our local grocery store and succinctly … Continue reading
Posted in Advertising
Tagged Design, Online, Quantitative Testing, Stuart Elliott, Testing, Tropicana, Web 2.0
1 Comment
A History Lesson. Courtesy of New Media.
As budget cuts, media confusion, and the baleful world economy wrack our incredible shrinking advertising world with round after round of staff reductions and pay cuts, we all worry about tomorrow. But today, I attended an Omnicom DAS seminar where … Continue reading
Posted in Advertising
Tagged Budget Cuts, DAS, Jonathan Nelson, New Media, Omnicom, Online, Organic, Web 2.0
1 Comment
Comportment v2.0: A More Relevant Way To Consider Branding Today
Consider the word “Comportment:” one of those dusty, remainder bin nouns on par with dated terms like “dungarees” and “sarsaparilla.” On those very rare occasions when people use this term today, it refers to some sort of dated propriety, a … Continue reading
If You Point Your Finger In The Blogosphere, Does Anyone Notice?
Web-based news media attract many users through the ability to choose the topics that interest you, and the political perspective of those feeds. All of which means you get your online news just the way you like it, without any … Continue reading
I Don't Have All The Answers. But The Internet Connects Me To Smart People That Might…
People like Ad Age’s Randall Rothenberg certainly provide good, informed opinion and perspective around this whole marketing convergence thing. Today, he posted a long, incredibly thoughtful, and refreshingly blunt assessment on Interactive Advertising Creativity. Or rather, the horrific dearth of … Continue reading
Posted in Advertising
Tagged Blog, Daniel Pink, Interactive, Metrics, Online, Traditional Media
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In A Just World, Creatives Seeking Ad Jobs Would Find Them…In Media
An All-Too-Common Writing Assignment Confidence means jobs. Unfortunately, consumer confidence, client confidence, market confidence: all languish at crushing depths compared to a mere year ago… Lack of work means more than losing some fat in the agency system: today’s … Continue reading
Posted in Advertising
Tagged Confidence, Convergence, Creative, Euro RSCG, Internet, Jobs, Media, Metrics, New Media, Online, Social Media, Steffan Postaer, Television
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When All You Have Is A Hammer…
–everything looks like a nail. This old saw explains why so many brands get the same basic media allocations and the same basic creative approaches: that’s all some clients know. For this, one should blame the agency. But as much … Continue reading
Goodby Sets an Example for Redefining Agencies By Redefining As, Well, Something
A feature on ShootOnline describing how GSP won both Agency of the Year and Top Interactive Shop accolades for 2008 quotes an internal memo: “This was the year we decided we should no longer be an advertising agency. In fact, … Continue reading
Posted in Advertising
Tagged Advertising, Creativity, Digital, Interactive, New Media, Online
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The Motrin Debacle: It's Less About Twitter Power, More About A Bad Idea
So a couple of creatives thought they would create a knowing, lightly-sarcastic bit about a stress of mommy-hood and things went horribly, desperately wrong in their creative execution. Is it funny? Almost, just not quite funny enough. If it were … Continue reading