Blogroll
Tags
Advertising Advertising Age Amazon Blog Blogging Brands Brands Are Opinions Clay Shirky ComScore Content Convergence Creativity Crowdsourcing Digital E-mail Earned Media Element 79 Engagement Facebook FAIL Flickr Google Ideas Internet iPhone Marketing Media MediaPost Mobile New Media Olson Online Public Relations Social Media Social Networks Story Surprise Television Traditional tv Twitter viral Web 2.0 Word of Mouth YouTube-
Recent Posts
Recent Comments
- Rah on Doing Social Media 9-5 Means You’re Doing It Wrong
- Dedicated_Dad on A Nation of Unlocked Doors, Digitally-Speaking
- Old Ad Guy on Still Wondering If Facebook Is Relevant to Marketers?
- Dennis Ryan on Start The Week With Perfect Event Outdoor, But Hopefully, You’ve Finished Eating Your Morning Bagel.
- Kathryn Talty on Start The Week With Perfect Event Outdoor, But Hopefully, You’ve Finished Eating Your Morning Bagel.
Archives
- December 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
Tag Archives: Opinion Has a Mass Channel
The New Marketing Landscape of O.P.E.N. Media
In a culture where opinion has a mass channel and information spreads at unprecedented speeds, we need to rethink our notion of media mixes. Today, a more holistic view could be O.P.E.N. media: Owned, Paid, Earned and unfortunately, Negative. From … Continue reading
Debating the Rules for Brands in Social Media
In the latest issue of Advertising Age, the memorably-monikered Taddy Hall lays out Ten Essential Rules for Brands in Social Media. Given the conflicting viewpoints regarding leveraging these platforms, these types of lists now clog every marketing outlet. As someone … Continue reading
Anyone Wanna Talk about the iPad? Anyone?
If you watched the news during the late 80′s, perhaps you too wondered “Just when did pitbulls stop biting people?” We seemed to go through a couple of months there when pitbulls were biting everything: tearing through titanium, ripping children … Continue reading
Posted in Advertising
Tagged Acid Washed Jeans, American Humane Society, Brands, Flash, Google Trends, Opinion Has a Mass Channel, Pitbulls, PR, Steve Jobs, Word of Mouth, Yahoo Serious
1 Comment
So Apparently There’s This CGI Film In Theaters. And It’s Rather Popular.
Fact: Avatar’s first weekend worldwide box office was $242.5 million. Fact: Avatar grossed $1.3 billion worldwide in less than a month. Prevalent Speculation: Including marketing, the project represented a nearly $450 million bet. Tactic: In this week’s Advertising Age, a … Continue reading
PR Now Sidestepping Traditional Media Relationships To Pitch Consumers Directly
Advertising Age published an interesting item the other day on the rising trend among PR firms to take a pass on pitching traditional media outlets and go directly to consumers with their messages. A cynic might contend that publishing and … Continue reading
After A Year, the Collective-Thinking is that Brands Are Opinions: Introducing brandsareopinions.com
This blog began almost one year ago as a repository for thoughts and opinions related to the rapidly-changing world of marketing. ”Collective-Thinking” referred to the cloud nature of modern intelligence; how the thoughts and opinions surrounding our industry exist in … Continue reading
Welcome To The World Wide Complaint Desk
Despite what some spittle-lipped sharpsters might try to sell you, social media’s rapid behavior-changing adoption is still far from settled enough for anyone to analyze and measure. The marketing industry still bobs chest deep in the churning waves, making assessment … Continue reading