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Tag Archives: Opinion
A Working Definition of Social Media (noun, pl): 1. Crowdsourced Opinion. 2. Crowdsourced PR
There’s a wonderful old adage that says “Where there’s confusion, there’s money to be made.” The rapidly evolving world of social media presents a bewildering environment for marketers; “should we be in social media?” ”What kind of conversations should I … Continue reading
Posted in Advertising
Tagged Crowdsourcing, Opinion, Public Relations, Scalability, Social Media
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The Ongoing Search for Information, Inspiration and Good Ideas
In a time of such radical change in our marketing world, we all need to search out ideas on the best way to adapt and thrive. Yesterday, the New York Festivals was in town for their award show and they … Continue reading
Posted in Advertising
Tagged Alan Wolk, Dave Hernandez, Diane Ruggie, Escape Pod, JT Andexler, New York Festivals, Opinion, Social Media, Steffan Postaer, Twitter, Vinny Warren
3 Comments
The Modern Cost of a Really Bad Day
Yesterday, the rigging for Madonna’s new concert tour collapsed during construction in Marseilles, killing two workers. By any measure, that’s a tragedy. However, given Madonna’s lightning rod persona, that horrific accident has become an excuse to deem her solely responsible … Continue reading
Posted in Advertising
Tagged Andy Azula, Blogs, Martin Agency, Mike Hughes, Opinion, Posting, Web 2.0
1 Comment
On Engagement and the Search For Meaningful Metrics
Last week, Gene Liebel, a managing partner at Huge, wrote a terrific piece for Mediaweek that took a skeptic’s view of engagement as the ‘metric du jour’ for success in digital projects. As someone who has a turnkey presentation titled “Engagement is … Continue reading
Posted in Advertising
Tagged Accountability, Earned Media, Engagement, Gene Liebel, Google, Huge, Mediaweek, Metrics, Opinion, Paid Media, Social Networks
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Technology Provides A Mass Channel for Opinion. And Delight As Well
As sophisticated marketers, we rarely give enough shrift to the notion of delight, perhaps because its such a dowager aunt of a word. But people have a deeply-ingrained appetite for delight. And as much as technology has progressed the art … Continue reading
Posted in Advertising
Tagged Clay Shirky, Delight, Hibi no Neiro, Music Videos, Opinion, PES, Sons of Maxwell, Sour
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Opinion’s Omnipresence Renders Traditional Conceits Like "Brand Truth" and "Consumer Truth" Irrelevant
The HSBC ‘Points of View’ Campaign For the past four years, HSBC has run a provocative poster campaign from JWT. Using a brilliant media buy in high traffic airport jetways, the ads highlight paradoxical points-of-view. Simple graphics and headlines illustrate the … Continue reading
Posted in Advertising
Tagged Amazon, Blogging, Brand Authenticity, Brand Truth, Brands Are Opinions, Consumer Truth, Earned Media, eBay, HSBC, iTunes, JWT, Netflix, Opinion, Paid Media, Twitter, Venn Diagram, Web 2.0, Word of Mouth
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A Simple Distillation of Advertising's Modern Challenge: Opinion Now Has A Channel for Mass Distribution
Technology strategist Jonathan Yarmis wrote a very insightful article about Facebook for Business Week where he concisely defines the challenge modern agencies face in today’s socially networked world. He boils the issue down to credibility: advertising is no longer a trusted … Continue reading
Posted in Advertising
Tagged Banner Ads, Brandfill, Business Week, Charles Kettering, Element 79, Facebook, Jonathan Yarmis, Opinion, Social Networks, Word of Mouth
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