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Tag Archives: PR
Debating the Rules for Brands in Social Media
In the latest issue of Advertising Age, the memorably-monikered Taddy Hall lays out Ten Essential Rules for Brands in Social Media. Given the conflicting viewpoints regarding leveraging these platforms, these types of lists now clog every marketing outlet. As someone … Continue reading
Anyone Wanna Talk about the iPad? Anyone?
If you watched the news during the late 80′s, perhaps you too wondered “Just when did pitbulls stop biting people?” We seemed to go through a couple of months there when pitbulls were biting everything: tearing through titanium, ripping children … Continue reading
Posted in Advertising
Tagged Acid Washed Jeans, American Humane Society, Brands, Flash, Google Trends, Opinion Has a Mass Channel, Pitbulls, PR, Steve Jobs, Word of Mouth, Yahoo Serious
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Exhibit #1030: The Convergence of Advertising and PR
“Flyvertising.” Never heard of it? That makes sense, because as an ad medium, it is a ridiculous conceit. According to this story on the website Adfreak, a German advertising agency promoted their publishing company at the Frankfurt Bookfair by letting … Continue reading
Posted in Advertising
Tagged Adfreak, Convergence, Eichborn, Flyvertising, Frankfurt Banner, PR, Stunt
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PR Now Sidestepping Traditional Media Relationships To Pitch Consumers Directly
Advertising Age published an interesting item the other day on the rising trend among PR firms to take a pass on pitching traditional media outlets and go directly to consumers with their messages. A cynic might contend that publishing and … Continue reading