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Tag Archives: Procurement
Something Else Ad People Can Learn from PR
I’ve grown increasingly obsessed with the convergence of advertising and public relations, driven mostly by the realization that social media amounts to a powerful new crowd-sourced form of PR for brands to harness and utilize. As Public Relations grows ever … Continue reading
At At Minimum, Spokespeople Should Be Able to Speak
Earlier this week, Advertising Age posted a story about the Kellogg Co. consolidating its agency roster from thirty down to five. As anyone who has lived through this nail-biting process well understands, a lot of agency people will be losing … Continue reading
Posted in Advertising
Tagged Advertising Age, Kellogg Co., Procurement, The Reader's Digest
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