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Tag Archives: Pull
The Fungible Nature of Story or Jane Eyre Was One Funny Ten Year Old–Who Knew?
So I’m plowing through McKee and Campbell and all sorts of other thinkers, delving into the principles of story narrative with a mind to reinvent the working notion of advertising campaigns for our agency. By focusing on the basic foundations … Continue reading
Posted in Advertising
Tagged Charlotte Bronte, Jane Eyre, Joseph Campbell, Pull, Push, Robert McKee, Storytelling
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Regarding The Critical Intersection of Traditional and New Advertising Platforms
Mediapost.com published something from a conference rather extravagantly titled “The Empirical Generalizations in Advertising.” Wow. Anyone who knows me knows I like my generalizations to be empirical, so I read it closely. Amidst other findings, they published this from the … Continue reading
Posted in Advertising
Tagged Perpetual Motion, Pull, Push, Traditional, Word of Mouth
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The Beauty of Crisp, Smart Ball Movement
Two nights a week, a group of guys way past their prime play full court at the local Catholic elementary school gym. Crowding the lane, slamming in the paint, occasionally committing acts of unlikely grace: it’s basically my version of … Continue reading
It’s Not Either Digital or Traditional, It’s Not Either Push or Pull: The Model Must Be Perpetual Motion.
In the ongoing tussle that characterizes far too many competing agency interactions, separatists on both sides make blanket statements asserting the superiority of traditional reach or digital engagement or whatever approach favors their current business model. And everyone loses, … Continue reading
Posted in Advertising
Tagged Advertising, Digital, Marketing, Online, Perpetual Motion, Pull, Push
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