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Tag Archives: Recommendation
You Might Not Understand Word Of Mouth Advertising, But Chances Are You Practice It
I’m a huge believer in word of mouth advertising. The power of recommendation to close a sale makes the kind of intuitive sense that renders quantitative analysis expensively redundant. Particularly when you read a story like the one printed in … Continue reading
Three Good Places To Begin Looking for Brand Stories
Today, brand story matters more than brand strategy. In a world of product parity and saturation, where consumers consciously dis-integrate and opinion enjoys a powerful mass channel, the single greatest service an evolved agency can provide their clients is to … Continue reading
Three Advantages to Emphasizing Story over Strategy
To a cynic—and yes, everyone in the advertising business does get cynical from time to time—the difference between ‘strategy’ and ‘story’ may seem a matter of semantics. As a writer who earns a living on words, that makes a good … Continue reading
Posted in Advertising
Tagged GRP's, Integration, Recommendation, Social Media, Stories Travel, Story, Strategy, Viral is an Outcome, Web 2.0
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Happy New Decade! Here’s One Prediction for Advertising in The Teens…
Not a list or a look back of any kind; just one prediction regarding all this industry convergence and confusion about how the advertising business we knew will evolve in the decade ahead… #1. The Days of Strategy Are Over. … Continue reading
Posted in Advertising
Tagged Advertising, Clay Shirky, Integration, Prediction, Recommendation, Story, Storytelling, Strategy, The Lord of the Rings, Web 2.0, Zocalo Group
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In Today's Participatory Culture, "People Are The Medium"
SocialVibe President and prolific new platform pundit Joe Marchese’s most recent blog entry on MediaPost presents a simple, 21st century update on Marshall McLuhan’s original marketing mindblower “The medium is the message.” In a few paragraphs, he presents the case for … Continue reading
Posted in Advertising
Tagged Facebook, Joe Marchese, Marshall McLuhan, Paul Rand, Recommendation, Social Networks, SocialVibe, Word of Mouth, Zocalo Group
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