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Tag Archives: Research
Doing Social Media 9-5 Means You’re Doing It Wrong
Back in the 80′s, I worked with a really smart research guy (this was waaaay pre-planning) named Jim Crimmins. Jim biked to work not because he was green (this was waaaay pre-green) but because it made sense to him. He was … Continue reading
Posted in Advertising
Tagged Aperture, Buddy Media, Connection, Facebook, Jim Crimmins, Northwestern University, Outdoor, Print, Radio, Research, Television, Web 2.0
1 Comment
File Under “Mixed Signals”–the Simmering Kids and Eyeglasses Controversy
In my daily scanning of internet ephemera that I justify under the catchall heading of ‘keeping tabs on the culture,’ two items popped up yesterday that my cerebral cortex couldn’t reconcile without massive cognitive dissonance. First, an item posted on … Continue reading
Posted in Advertising
Tagged Buzzfeed, Cognitive Dissonance, Hipster Glasses, MediaPost, Research
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In An Imperfect World, Intelligent Iteration Is A Crucial Skill
Eighteen years ago, photographer John Terence Turner created this instant classic for Nike. The shot captures a lone runner mid-stride in one shaft of light amidst the shadowed canyons of Seattle and features the brilliantly understated caption, or perhaps even … Continue reading
Posted in Advertising
Tagged 3 Minute Ad Age, Iterative Method, John Terence Turner, Mark Earl, Nike, Ogivly, Planning, Research, Testing
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No, Television Isn't Dead. In fact, It Hardly Has a Headcold.
One might reasonably trace our industry’s current low regard for TV back to Top Gun. Tony Scott’s chocolate filtered, MTV visuals ushered in a new standard for visual storytelling on film…and in turn, sent our industry down a road of … Continue reading
Posted in Advertising
Tagged Advertising Research Foundation, Digital, Research, Television, Top Gun, Web 2.0
2 Comments