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Tag Archives: ROI
Record Television Viewership Numbers and the Struggle Between Active and Passive
It happened again… Another Nielsen Report came out Tuesday claiming that Americans watch more TV today than ever before: a staggering average of four hours and forty-nine minutes a day. If that number doesn’t smack you upside your metaphoric head, … Continue reading
Hey Mobile, Are We There Yet?
Anyone who’s paid even the most cursory attention these past few years has heard the rising chorus touting the mobile platform. And with good reason: cell phones enjoy both incredible ubiquity and total devotion. As of July, the US market … Continue reading
Posted in Advertising
Tagged 3G, Cricket Wireless, Gomez Inc., iPhone, iPod, Mobile Web, ROI, Smartphones
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The Advertising Industry Lighthouse: Enthusiasm
As part of a new business pitch this morning, we’ve been reviewing the Lighthouse philosophy of challenger brands as espoused by Adam Morgan and the big brains at “Eat Big Fish.” At the most simplistic level, a Lighthouse Identity helps a … Continue reading
Posted in Advertising
Tagged Adam Morgan, Challenger Brands, Eat Big Fish, Enthusiasm, Ideas, Lighthouse, ROI
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Skewing Online Data: Why Marketers Should Think "Convergence" Not "Transference"
Studies show that if a brand wants to drive significant online impressions, they should advertise on TV. Similarly, if a TV ad aspires to live longer than thirty seconds, it should continue the experience online. Cross platform convergence makes today’s … Continue reading
Posted in Advertising
Tagged AdXpose, Click Count, Impressions, MPire, Online, ROI, Super Bowl, tv
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