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Tag Archives: Scalability
A Working Definition of Social Media (noun, pl): 1. Crowdsourced Opinion. 2. Crowdsourced PR
There’s a wonderful old adage that says “Where there’s confusion, there’s money to be made.” The rapidly evolving world of social media presents a bewildering environment for marketers; “should we be in social media?” ”What kind of conversations should I … Continue reading
Posted in Advertising
Tagged Crowdsourcing, Opinion, Public Relations, Scalability, Social Media
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The Best Way To Scale Social Media? Use TV. And Vice Versa.
One of the biggest complaints about Social Media is how difficult it is to scale. Sure, your Twitter feed may have a thousand followers, but aren’t those people likely to already be in your brand’s camp? And what exactly do … Continue reading