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Tag Archives: Social Media
Three Points Regarding Congressman Anthony D. Weiner
It is damn nigh impossible to fashion a sentence which includes his name that can not be construed as filthy. Very rarely, the Universe delivers a comedy opportunity that’s almost too easy. When you have an open layup, you should … Continue reading
Posted in Advertising
Tagged Congressman Anthony D. Weiner, Oscar Mayer, Social Media, Twitter
1 Comment
Social Media Hasn’t Replaced TV Viewing, It’s Connected It
Sixteen years ago, academic and data geek Robert Putnam hit a national nerve with his essay “Bowling Alone” about our collective loss of ‘social capital.’ By 2000, he published a book expanding on his premise that Americans were growing disconnected … Continue reading
Posted in Advertising
Tagged Advertising Age, Bowling Alone, Community, DVR's, Nielsen, Olson, Robert Putnam, Robin Sloan, Social Media, Twitter
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Know Anyone Looking To Start a Career In Advertising?
The difficulty of finding an advertising job serves as a good first test for an industry where rejection occurs daily. That’s why when parents of jobseekers call me, I ask them to have their child/nephew/friend’s amazingly creative daughter contact me … Continue reading
Posted in Advertising
Tagged Bryan Michurski, Matt Burgess, O-terns, Olson, Smartphones, Social Media, Tom Fugleberg, Web 2.0
1 Comment
Billboard’s New Social 50: Rihanna’s #1 With A Tweeted Bullet
It only makes sense. MySpace’s most lasting cultural impact has been to change the way we interact with bands and more importantly, bands interact with us. Piling on to iTunes’ neutering effect iTunes on record labels, MySpace and other social … Continue reading
Posted in Advertising
Tagged Billboard, Billboard's Social 50, Jonathan Coulter, MTV, MySpace, Pete Wentz, Rihanna, Social Media, Twitter
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Brands Should Rethink “Social Media” as “Membership Media”
First off, no one using Facebook, Twitter, or YouTube thinks of it as “Media” anyway–a “Network” perhaps, but “Media” is a sociologist’s term: far too egg-heady to accurately reflect the highly-personal posting and exchanging experience. No, to an ever growing … Continue reading
Posted in Advertising
Tagged American Express, Badge Advertising, Brand Advertising, ExactTarget, Facebook, Like, Membership Media, Seth Godin, Social Media, Social Networks, Tribes, Twitter, YouTube
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Twitter, Pastor Terry Jones & An International Firestorm In Less than 140 Characters
Nothing brings home the raw immediacy of social media as powerfully as the ascendancy of an inconsequential Gainesville, Florida pastor with a congregation of fifty people who hijacked the international dialogue through a series of tweets. Think about that. You … Continue reading
Posted in Advertising
Tagged ATT, Dove World Outreach Center, Facebook, Immedia, Pastor Jones, Social Media, Twitter, YouTube
2 Comments
Character: The Key To Great Comedy Writing
Truly funny television commercials get picked up and passed around in a sort of ad hoc media buy that clients can only wish they could afford. Unfortunately, creating truly funny television commercials is extraordinarily difficult, particularly when you add the … Continue reading
A Working Definition of Social Media (noun, pl): 1. Crowdsourced Opinion. 2. Crowdsourced PR
There’s a wonderful old adage that says “Where there’s confusion, there’s money to be made.” The rapidly evolving world of social media presents a bewildering environment for marketers; “should we be in social media?” ”What kind of conversations should I … Continue reading
Posted in Advertising
Tagged Crowdsourcing, Opinion, Public Relations, Scalability, Social Media
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Influencing Key Influencers: Pilpel Swimwear’s Social Media Masterwork
I know it’s Friday. And Summertime. So posting a video filled with girls in swimsuits might seem like I just want to help ease the way into the weekend… Hardly. This is the case study for Pilpel; an Israeli swimsuit … Continue reading
Posted in Advertising
Tagged Brad Simpson, Facebook, Pilpel, Social Media, Social Media = Crowdsource PR
1 Comment
Yes, It Uses Fatboy Slim Again, But This Social Media Factoid Video Still Fascinates
I gotta admit, I kinda love these info-graphic videos. A few years ago, the first iteration of these “Did You Know?” vids appeared on YouTube, presenting a list of perspective-changing facts gathered by Denver school teacher Karl Fisch. Since then, … Continue reading
Posted in Advertising
Tagged Did You Know?, Fatboy Slim, Infographics, Karl Fisch, Social Media
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