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Tag Archives: Social Media
Debating the Rules for Brands in Social Media
In the latest issue of Advertising Age, the memorably-monikered Taddy Hall lays out Ten Essential Rules for Brands in Social Media. Given the conflicting viewpoints regarding leveraging these platforms, these types of lists now clog every marketing outlet. As someone … Continue reading
The Best Way To Scale Social Media? Use TV. And Vice Versa.
One of the biggest complaints about Social Media is how difficult it is to scale. Sure, your Twitter feed may have a thousand followers, but aren’t those people likely to already be in your brand’s camp? And what exactly do … Continue reading
Something We Realized in Dubuque Today. About Twitter. And Haiti. And Humanity.
I spoke to the Dubuque chapter of the AAF today, making a presentation titled “Engagement is the New Black.” It opens with a quick review of how radically communications and communications platforms have changed in the past five years due … Continue reading
On Web 2.0 And the Rise of Sociopathic Media
Social Media! Social Media! We’re building bridges through Social Media! Except when we aren’t. Except those times when it’s two-way dialogue becomes a brutal dog-fighting pit of character assaults by anonymous assailants in a digital lynch mob. Don’t get me … Continue reading
Three Advantages to Emphasizing Story over Strategy
To a cynic—and yes, everyone in the advertising business does get cynical from time to time—the difference between ‘strategy’ and ‘story’ may seem a matter of semantics. As a writer who earns a living on words, that makes a good … Continue reading
Posted in Advertising
Tagged GRP's, Integration, Recommendation, Social Media, Stories Travel, Story, Strategy, Viral is an Outcome, Web 2.0
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The Never Ending Quest for Quotability and Immortality
Whether or not you agree that a level of narcissism underlies most social media, the fact remains that pretty much anyone who goes through the effort to shape a thought into 140 characters and Tweet it does that with an … Continue reading
Forensic Planning: Consumer-sourcing Insights Based on Actions, Not Assertions
For years, advertising research relied on what people said to determine insights. Unfortunately, people lie. Not maliciously, but when you pay people to participate in focus groups, they often say things that do not jibe with their actual behavior. Still, … Continue reading
Posted in Advertising
Tagged Brands Are Opinions, Consumer-sourcing, Focus Groups, Forensic Planning, Insights, M&M's, Online Polling, Social Media, Twitter, Web 2.0
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Welcome To The World Wide Complaint Desk
Despite what some spittle-lipped sharpsters might try to sell you, social media’s rapid behavior-changing adoption is still far from settled enough for anyone to analyze and measure. The marketing industry still bobs chest deep in the churning waves, making assessment … Continue reading
The Twitter Social Mobile Crash
The notion of a Twitter Social Mobile Crash is not a metaphor. I don’t mean to imply Twitter no longer dominates as the pre-eminent social media on the mobile platform–they certainly do. In fact, according to a Crowd Science survey, … Continue reading
To React or Respond? A New Challenge of Our New Media World.
Yesterday, a group of us at Element 79 took part in a conference call as part of an Omnicom initiative via the Harvard Business School called The Digital Transformation. The featured speaker was Diane Hessan, CEO of Communispace: a fast-growing … Continue reading