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Tag Archives: Social Networks
Play It Forward, Chapter 1: Identifying Criteria for Success With Viral Video
What makes a video viral? What do the most viral clips have in common? And what lessons can we learn to insure our video work in this space is as forward-friendly as possible? I want to spend this week exploring … Continue reading
Posted in Advertising
Tagged Forward-Friendly, Social Networks, Surprise, Video Production, Viral Strategies, Viral Video
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Rethinking Video from Broadcast Networks to Social Networks
As an industry, we have blathered about “Content” for so long that today, when it makes broad, immediately-obvious sense for mainstream advertisers to leverage it, many clients discount it’s mass relevance. Shame on us. With the massive changes brought by … Continue reading
Posted in Advertising
Tagged Content, Online Video, Social Networks, Traditional Agencies
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Brands Should Rethink “Social Media” as “Membership Media”
First off, no one using Facebook, Twitter, or YouTube thinks of it as “Media” anyway–a “Network” perhaps, but “Media” is a sociologist’s term: far too egg-heady to accurately reflect the highly-personal posting and exchanging experience. No, to an ever growing … Continue reading
Posted in Advertising
Tagged American Express, Badge Advertising, Brand Advertising, ExactTarget, Facebook, Like, Membership Media, Seth Godin, Social Media, Social Networks, Tribes, Twitter, YouTube
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The New Marketing Landscape of O.P.E.N. Media
In a culture where opinion has a mass channel and information spreads at unprecedented speeds, we need to rethink our notion of media mixes. Today, a more holistic view could be O.P.E.N. media: Owned, Paid, Earned and unfortunately, Negative. From … Continue reading
Yes, Brands Are Opinions, Even the Element 79 Brand
In today’s socially-networked, immediate-impact world, brands suffer when negative opinions spread unchecked. When those negative opinions are unfounded or severely exaggerated, the damage can be massive (ask any ex-Bear Stearns employee about that one). Because in today’s socially-networked, immediate-impact world, opinion … Continue reading
Posted in Advertising
Tagged Bear Stearns, Blogging, Brands Are Opinions, DDB, Element 79, Facebook, Google, Online, Social Networks, The lovely Monica Klasa, Twitter
1 Comment
A Currently Accurate Graph Regarding Monetizing Twitter
11Points.com (“Because Top Ten Lists are for cowards”) included this with a list of other funny charts about the micro-blogging platform. Like all great satire, there’s more than a drop of truth to the commentary. By the way, “Food Trucks” … Continue reading
And So, The Golden Era of Social Networks Begins To Dim…
If you are in your forties, you remember the early days of cable television when it did not carry commercials. And if you’re now a parent in your forties, you recognize just how saturated Disney Channel, Nickelodeon and the rest … Continue reading
Could We Declare a Ban on Lexeme Proliferation?
Between easily-excitable news organizations and attention-getting stunts on social networks, a raft of new word-forms spontaneously generates everyday. This was my last straw: It’s snowing in Chicago right now. It snows a good deal in Chicago. And yet, we’ve gone … Continue reading
You Might Not Understand Word Of Mouth Advertising, But Chances Are You Practice It
I’m a huge believer in word of mouth advertising. The power of recommendation to close a sale makes the kind of intuitive sense that renders quantitative analysis expensively redundant. Particularly when you read a story like the one printed in … Continue reading
Social Networking: Superpowering The Meme-ing of Life
At some point along the way, the notion of ‘an inside joke’ was rechristened as the far more intellectual sounding ‘meme.’ A meme is a fancy term for a catchphrase, concept or joke form that pops up and spreads seemingly spontaneously … Continue reading
Posted in Advertising
Tagged Facebook, Kanye West, LOL Cats, Memes, New Zealand, Social Networks, Steve The Elephant, The Courage Wolf, Twitter, YouTube
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