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Tag Archives: Social Networks
Twitter Takes a Baby Step Away from Narcissism
Social networks run on narcissism. To tweet or blog regularly requires someone to believe their thoughts or musings merit broadcasting. And yes, I realize that statement damns me as well. Sometimes the truth hurts… Last Thursday, Twitter made a simple … Continue reading
Posted in Advertising
Tagged Biz Stone, Charlie Weis, Narcissism, Social Networks, Status Updates, Taylor Lautner, Twitter
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To React or Respond? A New Challenge of Our New Media World.
Yesterday, a group of us at Element 79 took part in a conference call as part of an Omnicom initiative via the Harvard Business School called The Digital Transformation. The featured speaker was Diane Hessan, CEO of Communispace: a fast-growing … Continue reading
A New Retirement Opportunity for Copywriters: Big Businesses Hiring Professional Tweeters
This recent Yahoo! news item tells the story of Alecia Dantico, a professional Tweeter who is part of a growing trend of large corporations hiring talent to send out messages on that social network. Like most creative endeavors, this … Continue reading
Actually Ad Age, The Reason "Why Social Media Isn't Living Up to the Hype (Yet)" Is Because There's No Such Thing As Social "Media"
In this week’s Advertising Age, Chris Perry–the senior guy in Weber Shandwick’s digital practice–wrote an article placing the major ‘blame’ for social media’s under-performance squarely at the feet of the ‘dated agency model.’ Because social media is so new and … Continue reading
RT #Twitter Contains 40% "Pointless Babble" http://bit.ly/1V1UN
A recent Pear Analytics study finds that 40% of Twitter messages from a random sample of 2,000 tweets amount to “pointless babble.” Items like “I’m eating a sandwich” clog the micro-blogging service, followed closely by conversational messages between users at … Continue reading
Posted in Advertising
Tagged Element 79, Facebook, Guy Kawasaki, MySpace, Pear Analytics, Social Networks, Twitter
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Collected-Thinking: Now In Handy E-Form
Back in 1983, Peter Gabriel released his “Plays Live” double album and as an avid fan, I bought it and spent hours poring over the liner notes. Actually, what I mostly remember about those notes was how he cheekily … Continue reading
The Challenge for Marketers Regarding Social Networks: Embracing the Narcissism
Back in the mid-70′s, I used to ride the bus to junior high with a kid called “Tiger” Jackson. Actually, none of us called him “Tiger” but apparently someone in his family did and he liked the sound of that … Continue reading
Posted in Advertising
Tagged Blogging, Bowling Alone, Comedy Albums, Dunbar's Number, Facebook, MobileInsider, Narcissism, Social Networks, Steve Smith, Twitter
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On Engagement and the Search For Meaningful Metrics
Last week, Gene Liebel, a managing partner at Huge, wrote a terrific piece for Mediaweek that took a skeptic’s view of engagement as the ‘metric du jour’ for success in digital projects. As someone who has a turnkey presentation titled “Engagement is … Continue reading
Posted in Advertising
Tagged Accountability, Earned Media, Engagement, Gene Liebel, Google, Huge, Mediaweek, Metrics, Opinion, Paid Media, Social Networks
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Opinions Create The True Future Value of Facebook
I recently had my consciousness raised regarding Facebook. On this blog some months back, I wrote a surprisingly popular post wondering whether this social network would become the Members Only jacket of the early 21st Century. Once the novelty wore … Continue reading
Posted in Advertising
Tagged Banner Ads, Bing, Brands Are Opinions, Collecta, Contextual Data, Dogpile, Facebook, Google, IceRocket, Mark Zuckerberg, Members Only Jacket, SEO, Social Networks, Wired
1 Comment
Ad Sociology: From 'We' to 'Me' and Now To a New 'We/Me' Generation
From the dawn of time, people have organized in groups: for survival, for security, for strength. We are, at our primal roots, a fundamentally gregarious species. And so for untold years, mankind sought out others and formed groups, small and … Continue reading