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Tag Archives: Story
Adding Bursts of Color To Your Creative Diet
Doing something day in and day out changes your POV, altering the way you view your world in subtle ways. If you make television ads for a living, you inevitably start thinking of stories in thirty second increments. That’s why … Continue reading
A Lovely Short Film For a Long Holiday Weekend
If you listen to NPR, you probably have heard of StoryCorps: the independent nonprofit organization whose mission is to record, share, and preserve the stories of ordinary American lives, stories that prove that there really is no such thing as … Continue reading
Posted in Advertising
Tagged "It's A Wonderful Life", American Folklife Center, Labor Day Weekend, NPR, Story, StoryCorps
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The Slicker and The Snake: A Tale From Two Weeks of Texas Production:
Today, we’re happy to welcome Patrick Brennan, Canice Neary, Adam Samara and Josh Witherspoon back to the agency. For the past two weeks, they’ve been galavanting all over Texas with director Jeff Bednarz, capturing authentic sights and sounds for a … Continue reading
It’s Groundhog’s Day and PETA is Pissed. Again.
I love animals. Specifically, I love Jack, our 135 lb. Malamute who’s literally dozing at my feet as I type this. I don’t believe in animal cruelty; clubbing baby seals is unimaginably horrific and even pulling a hook from a … Continue reading
Smiling? With Her Cholesterol?
According to an article and post from Time this past weekend, a University of Palerno pathological anatomy professor (or UPPAP, as I refer to those kinds of eggheads) believes La Gioconda looks the way she does due to high cholesterol. … Continue reading
Posted in Advertising
Tagged Cholesterol, Leonardo Da Vinci, Mona Lisa, Pathological Anatomy, Photoshop, Story, Sustainable Story, Time, University of Palerno, Xanthelasma
1 Comment
Three Advantages to Emphasizing Story over Strategy
To a cynic—and yes, everyone in the advertising business does get cynical from time to time—the difference between ‘strategy’ and ‘story’ may seem a matter of semantics. As a writer who earns a living on words, that makes a good … Continue reading
Posted in Advertising
Tagged GRP's, Integration, Recommendation, Social Media, Stories Travel, Story, Strategy, Viral is an Outcome, Web 2.0
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Happy New Decade! Here’s One Prediction for Advertising in The Teens…
Not a list or a look back of any kind; just one prediction regarding all this industry convergence and confusion about how the advertising business we knew will evolve in the decade ahead… #1. The Days of Strategy Are Over. … Continue reading
Posted in Advertising
Tagged Advertising, Clay Shirky, Integration, Prediction, Recommendation, Story, Storytelling, Strategy, The Lord of the Rings, Web 2.0, Zocalo Group
5 Comments
This Monday Night's Football: Are You Ready For Some Backstory?
Since it’s debut in 1970 on ABC, Monday Night Football has been a storied franchise. With nearly forty years of TV ratings success, that would be inevitable. Week after week, the nation tunes in to watch the NFL in it’s … Continue reading
Posted in Advertising
Tagged ABC, Brett Favre, Green Bay Packers, Mall of America Field, Minnesota Vikings, NFL, Story
2 Comments
The Greater Part of "History" is "Story"
A few of us from Element 79 came to New York City for an Omnicom program on digital platforms. We spent the night at the Marriott Downtown in the heart of the still-bandaged Financial District. After an al fresco pizza … Continue reading
Why Let The Truth Spoil a Good Story?
A Toast To Ireland’s Finest, With Ireland’s Finest… We value authenticity these days. So we accept less flattering lighting and awkward camera moves even as we celebrate the banal and achingly average, all in the pursuit of some notion … Continue reading