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Tag Archives: Story
Why I'm Re-Reading Robert McKee's "Story"
Yep, for the moment I’m setting aside Groundswell and Buyology for all 480 pages of Story, a ten year old, way too heavy hardcover that focuses mainly on the craft of screenwriting. Why? Because I no longer believe that campaigns measure … Continue reading
Posted in Advertising
Tagged Blogging, Buyology, Groundswell, Lascaux, Robert McKee, Social Networks, Story, Web 2.0, Word of Mouth, YouTube
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