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Tag Archives: Storytelling
Happy New Decade! Here’s One Prediction for Advertising in The Teens…
Not a list or a look back of any kind; just one prediction regarding all this industry convergence and confusion about how the advertising business we knew will evolve in the decade ahead… #1. The Days of Strategy Are Over. … Continue reading
Posted in Advertising
Tagged Advertising, Clay Shirky, Integration, Prediction, Recommendation, Story, Storytelling, Strategy, The Lord of the Rings, Web 2.0, Zocalo Group
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The Fungible Nature of Story or Jane Eyre Was One Funny Ten Year Old–Who Knew?
So I’m plowing through McKee and Campbell and all sorts of other thinkers, delving into the principles of story narrative with a mind to reinvent the working notion of advertising campaigns for our agency. By focusing on the basic foundations … Continue reading
Posted in Advertising
Tagged Charlotte Bronte, Jane Eyre, Joseph Campbell, Pull, Push, Robert McKee, Storytelling
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