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Tag Archives: Strategy
Three Advantages to Emphasizing Story over Strategy
To a cynic—and yes, everyone in the advertising business does get cynical from time to time—the difference between ‘strategy’ and ‘story’ may seem a matter of semantics. As a writer who earns a living on words, that makes a good … Continue reading
Posted in Advertising
Tagged GRP's, Integration, Recommendation, Social Media, Stories Travel, Story, Strategy, Viral is an Outcome, Web 2.0
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Happy New Decade! Here’s One Prediction for Advertising in The Teens…
Not a list or a look back of any kind; just one prediction regarding all this industry convergence and confusion about how the advertising business we knew will evolve in the decade ahead… #1. The Days of Strategy Are Over. … Continue reading
Posted in Advertising
Tagged Advertising, Clay Shirky, Integration, Prediction, Recommendation, Story, Storytelling, Strategy, The Lord of the Rings, Web 2.0, Zocalo Group
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A New Retirement Opportunity for Copywriters: Big Businesses Hiring Professional Tweeters
This recent Yahoo! news item tells the story of Alecia Dantico, a professional Tweeter who is part of a growing trend of large corporations hiring talent to send out messages on that social network. Like most creative endeavors, this … Continue reading
Al Gore: Advertising Visionary or Greenhouse Gasbag?
Ex-Vice President Al Gore delivered the keynote address at Digitas’ Digital Content Newfront this past Wednesday in a speech Adweek characterized as ‘putting agency creatives on notice.’ Speaking as one of the co-founders of Current Media, Mr. Gore used the … Continue reading
An Environmental Imperative for Advertisers: Protect Our Fragile Social Network Ecosystems
It’s Not Just a Social Network: It’s A Natural Habitat I don’t know Alan Schulman, the Chairman/Chief Creative Officer of U.DIG > The Digital Innovations Group. In fact rather oddly, I couldn’t even find a website for U.DIG. That … Continue reading
Posted in Advertising
Tagged Alan Schulman, Focus Groups, Insights, Planning, Serengeti, Social Networks, Strategy
2 Comments