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Tag Archives: Super Bowl
Yet Another Superbowl Ad Post-Mortem
Fanhouse has their aggregation of the 2011 Superbowl ads, quarter by quarter, brought to us by Kia. The faith-in-humanity-reducing USA Today Ad Meter declared its increasingly-suspect winners as chosen by a 282 person sampling of Californians and Virginians. Hulu.com weighed in … Continue reading
Posted in Advertising
Tagged AdZone Rankings, Doritos, Fanhouse, Hulu.com, Marquess of Queensberry, Pepsi Max, Super Bowl, USA Today Ad Meter, VW Passat, YouTube
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The Best Way To Scale Social Media? Use TV. And Vice Versa.
One of the biggest complaints about Social Media is how difficult it is to scale. Sure, your Twitter feed may have a thousand followers, but aren’t those people likely to already be in your brand’s camp? And what exactly do … Continue reading
So Apparently There’s This CGI Film In Theaters. And It’s Rather Popular.
Fact: Avatar’s first weekend worldwide box office was $242.5 million. Fact: Avatar grossed $1.3 billion worldwide in less than a month. Prevalent Speculation: Including marketing, the project represented a nearly $450 million bet. Tactic: In this week’s Advertising Age, a … Continue reading
Skewing Online Data: Why Marketers Should Think "Convergence" Not "Transference"
Studies show that if a brand wants to drive significant online impressions, they should advertise on TV. Similarly, if a TV ad aspires to live longer than thirty seconds, it should continue the experience online. Cross platform convergence makes today’s … Continue reading
Posted in Advertising
Tagged AdXpose, Click Count, Impressions, MPire, Online, ROI, Super Bowl, tv
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Your Dentist and Neighbor Sent You Invites To Be Their Friend…
Reviewing the last few posts, apparently it’s Social Media week here at Collective-Thinking. And that makes sense. Disintegrating audiences in old media threw our industry into a tizzy; re-aggregated audiences in new media like social networks could provide a fresh … Continue reading
Feeding the Meter
Will we ever learn that experience does not reliably inform expectation? Doubtful. And so year after year, we flock to the Super Bowl telecast, abuzz with the promise of hilarious, remarkable, breathtaking advertising that rivals the game for pure … Continue reading
Two Newly-Emerging Dirty Words: “Paid Media.”
A recent blog by Catalyst:SF planner Cory Treffiletti on onlineSPIN (you may have to join Media Post) raised some interesting points regarding a little-discussed aspect of the digital revolution; the proliferation of platforms offering free –or very low cost — … Continue reading
Posted in Advertising
Tagged Advertising, Interactive, Media, Social Networks, Super Bowl
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