Tag Archives: Television

Doing Social Media 9-5 Means You’re Doing It Wrong

Posted on October 3, 2011 by Dennis Ryan

Back in the 80′s, I worked with a really smart research guy (this was waaaay pre-planning) named Jim Crimmins.  Jim biked to work not because he was green (this was waaaay pre-green) but because it made sense to him.  He was … Continue reading →

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Powering Down…

Posted on June 23, 2011 by Dennis Ryan

People blog for all sorts of reasons; the discipline of daily writing, the joy of self expression, the fleeting sensation of relevance when a couple hundred people read a post. Over the past two years, I’ve blogged every weekday for … Continue reading →

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The 2% Solution: Online Video vs. Broadcast Revenue

Posted on June 14, 2011 by Dennis Ryan

More and more carriers like Comcast, Turner and Disney are migrating tremendous amounts of their proprietary content to the web.  At last week’s Elevate Video Advertising Summit in NYC, they announced that they plan to make 75% of their TV … Continue reading →

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What’s Old Is New Again: Video To Drive 62% of All Internet Traffic By 2015

Posted on June 9, 2011 by Dennis Ryan

The super smart folks out at Cisco released their Visual Networking Indexing Forecast last week and chief among their findings was the internet video continues to explode. Obviously the majority of that is content in the form of music videos, … Continue reading →

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Reassessing The Cost of “Free” Media

Posted on May 16, 2011 by Dennis Ryan

Last night, as I got off the plane and walked through the F concourse in Minneapolis, I checked Facebook and learned the Bulls beat Miami to take game one of the Eastern Conference Finals. Given the ongoing sadness that is … Continue reading →

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Remember The Exorcist? Some Friday Video Awesome…

Posted on May 13, 2011 by Dennis Ryan

Cinematic production values?  References to an ancient religious rite?  A long walk to a silly house? God love Italian advertising… Happy Friday! . By Dennis Ryan, CCO, Olson . PS:  Thanks to Joe LaPorte for passing this along.  Fun stuff… … Continue reading →

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Why The Entertainment Factor of Digital Marketing Matters More Than Ever

Posted on May 12, 2011 by Dennis Ryan

We all know the jibes that go back and forth among different camps in the marketing world… “Brand advertising is dead–experience drives brands today.” “TV is not dead, it’s still the single fastest mass awareness medium no matter what the … Continue reading →

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Some Friday Video Awesome

Posted on May 6, 2011 by Dennis Ryan

Earlier this week, I got a bit choked up watching the Bulls. Not because Derrick Rose earned the MVP and demonstrated how resolve, commitment and character elevate your game as a human being… And not because the team bounced back … Continue reading →

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TV: Still A Big Medium, Still Deserves Big Ads

Posted on November 9, 2010 by Dennis Ryan

I’ll admit it.  I grew up producing TV ads, and occasionally, big TV ads.  I rode the post Apple “1984″ wave of Super Bowl spots and over-the-top production value designed specifically to impact the culture and generate talk value.  And you … Continue reading →

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The Slicker and The Snake: A Tale From Two Weeks of Texas Production:

Posted on June 1, 2010 by Dennis Ryan

Today, we’re happy to welcome Patrick Brennan, Canice Neary, Adam Samara and Josh Witherspoon back to the agency.  For the past two weeks, they’ve been galavanting all over Texas with director Jeff Bednarz, capturing authentic sights and sounds for a … Continue reading →

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