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Tag Archives: Television
The City of Chicago Is Going Blackhawks Crazy! More Proof Of TV’s Incredible Influence
It’s still fashionable in some circles to dance on television’s grave, despite that medium’s ongoing domination in daily reach and time spent. All sorts of research companies and think tanks have banks of data about television’s ongoing relevance even in … Continue reading
The Best Way To Scale Social Media? Use TV. And Vice Versa.
One of the biggest complaints about Social Media is how difficult it is to scale. Sure, your Twitter feed may have a thousand followers, but aren’t those people likely to already be in your brand’s camp? And what exactly do … Continue reading
You Are So One-Track: Kids Squeeze 10.75 Hours of Media into 7.5 Hours Every Day
In a feast of content consumption with Houdini-like overtones, today’s multitasking youth find a way to overclock their daily intake of various media at a rate of 143%. These numbers come from a study of media’s effects on America’s youth … Continue reading
Be Smart, Be Strategic, But Above All, Be Remarkable
Despite not knowing his music, I often quote country star and Ford truck pitchman Toby Keith when presenting to clients, specifically his brilliant line “If you’re middle of the road, you’re just stuck in traffic.” That’s more than just a … Continue reading
Posted in Advertising
Tagged American Idol, Billboard, Chris Anderson, Dan Brown, New Moon, Television, The Economist, The Long Tail, Toby Keith
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Pop Culture's Daily Cliff Notes: Keeping Pace With Google Trends
My venture capital friends don’t concern themselves with whether or not Kevin Jonas is dead (“Kevin Who? Does he play for the Brewers?”). My accountant acquaintances may or may not know who Leodis McKelvin is, or care what it means … Continue reading
You’re Right Again Bill Bernbach: Advertising Is Fundamentally Persuasion, and Thus Not Science But Art
A group of us spent the day yesterday at a briefing session for a new business pitch. Unlike most of these exercises, this client spent a lot of time carefully assembling a presentation that was incredibly dense with facts and … Continue reading
Posted in Advertising
Tagged Animatics, Art, Bill Bernbach, Harris Bank, Performance, Persuasion, Science, Television
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On Commercials, Virals and the Legacy of Conditioned Expectations
Marketing leaders spend a great deal of time worrying about the changing media landscape these days, and an article on MediaPost by Gavin O’Malley this morning will only further their agita. According to a Princeton Survey Research study, 90% of … Continue reading
B-G-B (Bonus Guest Blog): Avoiding the Diplodocus Dilemma: Moving from Broadcast to Content Production
Guest Blogger: Patrick Brennan The ever-charming, eminently capable Patrick Brennan graduated from the University of Wisconsin with a Communications major and began his career in production with a Madison cable access show featuring shelter animals. After moving to Chicago, he … Continue reading
A Huge Television (and Online and Mobile) Audience Is There For Your Ad, But You Still Gotta Earn It
We’re still watching. Actually, we’re watching more than ever. The three-screen audience for video content has never been larger or more active, that is, if you define ‘active’ as sitting still and watching other people do things. For advertisers, that’s … Continue reading
Dangerous, Dated Conceit #3: Assuming An Advertising Audience
We now work amidst a cavalcade of technological and social changes that actively assail the long-reliable notion of an aggregated audience for advertising messages. Instead of simply worrying that some portion of the audience may leave to use the bathroom … Continue reading
Posted in Advertising
Tagged Banner Advertising, Brandfill, DVR's, Engagement, H.L. Mencken, Howard Gossage, Hulu, Online Advertising, RSS, Stubborn Cuss, Television, Vizu
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