Blogroll
Tags
Advertising Advertising Age Amazon Blog Blogging Brands Brands Are Opinions Clay Shirky ComScore Content Convergence Creativity Crowdsourcing Digital E-mail Earned Media Element 79 Engagement Facebook FAIL Flickr Google Ideas Internet iPhone Marketing Media MediaPost Mobile New Media Olson Online Public Relations Social Media Social Networks Story Surprise Television Traditional tv Twitter viral Web 2.0 Word of Mouth YouTube-
Recent Posts
Recent Comments
- Rah on Doing Social Media 9-5 Means You’re Doing It Wrong
- Dedicated_Dad on A Nation of Unlocked Doors, Digitally-Speaking
- Old Ad Guy on Still Wondering If Facebook Is Relevant to Marketers?
- Dennis Ryan on Start The Week With Perfect Event Outdoor, But Hopefully, You’ve Finished Eating Your Morning Bagel.
- Kathryn Talty on Start The Week With Perfect Event Outdoor, But Hopefully, You’ve Finished Eating Your Morning Bagel.
Archives
- December 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
Tag Archives: Tiger Woods
The Right Place, The Right Time
Those are two legs of life’s Tri-fecta: the right place and the right time. The third would be the right opportunity. Bring all three of those together and everything suddenly crackles with adrenaline and excitement. But like any game of … Continue reading
Tiger Woods Makes No Small Plans: Augusta 2010
Since 1995, Tiger Woods has competed in the Masters. Normally, this isn’t news. However, for publicly humiliated and shamed Tiger Woods–he of the recorded phone messages, erratic driveway exits and high-profile sponsor exodus–choosing the Masters for his return to active … Continue reading
Posted in Advertising
Tagged 3-D, Abe Vigoda, Augusta National, Brand Management, Comcast, Hootie Johnson, Masters 2010, Sex Addiction, Television Ratings, Tiger Woods
4 Comments
On Web 2.0 And the Rise of Sociopathic Media
Social Media! Social Media! We’re building bridges through Social Media! Except when we aren’t. Except those times when it’s two-way dialogue becomes a brutal dog-fighting pit of character assaults by anonymous assailants in a digital lynch mob. Don’t get me … Continue reading
Accenture’s Blunt Sunday Announcement: Go On, But Be…Something Else
Tiger announced his indefinite hiatus from golf last Friday. Almost concurrently, Gillette came out with their adroit if still obvious spin on the situation by announcing this change to their advertising: “We will support his desire for privacy by limiting … Continue reading
Posted in Advertising
Tagged Accenture, Gillette, Mark Steinberg, PGA, The Tiger Sponsorship Deathwatch, Tiger Woods
3 Comments
Tiger Woods’ Problems Do All Kinds of Good for Yahoo!
Yahoo! CEO Carol Bartz has a well-earned reputation for being atypically blunt as a corporate leader. Yesterday, she spoke at a UBS Global Media and Communications Conference in New York, where she addressed the topic of recent site traffic surges … Continue reading
B-G-B (Bonus Guest Blog): The Next Great Athlete Endorser…Stewart Cink?
Guest Blogger: Michael Chase Michael Chase is an account director at Element 79 and a man with both a deep track record with sports brands and an enviable short game. He came to Element 79 to work on Gatorade and help … Continue reading
Posted in Advertising
Tagged Buick, Element 79, FCB, Gatorade, Michael Chase, Nike, PGA, Q Scores, social networking, Sports Illustrated, Sports Marketing, Stewart Cink, Tiger Woods, Twitter, Weiden and Kennedy
Leave a comment
Regarding Convergence, Award Shows and Advertising Advertising Agencies
Advertising awards work an awful lot like brand reputation ads for agencies. In the best case, they draw attention to creative accomplishments, reinforcing and creating regard for an agency’s product. At worst, they fail to engage any sort of relevant … Continue reading
Posted in Advertising
Tagged Addys, Awards Shows, Cobblers, Convergence, Element 79, New Business, New York Festivals, One Show, Tiger Woods, Word of Mouth
Leave a comment