Tag Archives: Traditional

You’re Doing It Wrong: Botching the Beautiful Potential of Digital Marketing

Posted on August 20, 2010 by Dennis Ryan

The promise of online marketing–all that immediate access to the pertinent information you want, served up within a context of relevant content, targeting to dayparts and geographies–even climate conditions or news events–all that promise still exists. Unfortunately, it exists in the … Continue reading →

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So Apparently There’s This CGI Film In Theaters. And It’s Rather Popular.

Posted on January 12, 2010 by Dennis Ryan

Fact: Avatar’s first weekend worldwide box office was $242.5 million. Fact: Avatar grossed $1.3 billion worldwide in less than a month. Prevalent Speculation: Including marketing, the project represented a nearly $450 million bet. Tactic: In this week’s Advertising Age, a … Continue reading →

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A Call To Creatives From Every Discipline: Converge Now!

Posted on November 30, 2009 by Dennis Ryan

The ongoing debate over who should lead the next iteration of marketing creativity has grown exhaustingly tiresome.  Anyone who still spends their energy debating the relative merits of digital or traditional creativity is wasting precious time.  Today, the only true … Continue reading →

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Free Will vs. Determinism: An Unexpected Lesson Regarding Digital and Traditional Creatives

Posted on March 13, 2009 by Dennis Ryan

Today felt markedly different at the agency.  We have something of a hot streak going lately, selling big ideas and innovative programs, particularly to clients that once resisted them.  For the first time in quite a while, the department is … Continue reading →

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If You Point Your Finger In The Blogosphere, Does Anyone Notice?

Posted on February 13, 2009 by Dennis Ryan

Web-based news media attract many users through the ability to choose the topics that interest you, and the political perspective of those feeds.  All of which means you get your online news just the way you like it, without any … Continue reading →

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Regarding The Critical Intersection of Traditional and New Advertising Platforms

Posted on December 17, 2008 by Dennis Ryan

Mediapost.com published something from a conference rather extravagantly titled “The Empirical Generalizations in Advertising.”  Wow.  Anyone who knows me knows I like my generalizations to be empirical, so I read it closely. Amidst other findings, they published this from the … Continue reading →

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On Being Generalists In An Age of Specialists

Posted on December 10, 2008 by Dennis Ryan

That’s the challenge facing classic advertising agencies: we are generalists in a time of specialists.  More and more over the past three years, clients have turned to consultants and specialty agencies for strategy, insights, and creative ideas, undercutting what had … Continue reading →

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In A Time Of Convergence, No One Wants To Be The Omega Man

Posted on November 25, 2008 by Dennis Ryan

At first blush, today’s post by Kendall Allen continues the faddish piling on of advertising agencies as out of touch and increasingly irrelevant.  But her piece contains more than a fair share of truth.  And ultimately, Kendall makes hopeful, positive statements … Continue reading →

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