Blogroll
Tags
Advertising Advertising Age Amazon Blog Blogging Brands Brands Are Opinions Clay Shirky ComScore Content Convergence Creativity Crowdsourcing Digital E-mail Earned Media Element 79 Engagement Facebook FAIL Flickr Google Ideas Internet iPhone Marketing Media MediaPost Mobile New Media Olson Online Public Relations Social Media Social Networks Story Surprise Television Traditional tv Twitter viral Web 2.0 Word of Mouth YouTube-
Recent Posts
Recent Comments
- Rah on Doing Social Media 9-5 Means You’re Doing It Wrong
- Dedicated_Dad on A Nation of Unlocked Doors, Digitally-Speaking
- Old Ad Guy on Still Wondering If Facebook Is Relevant to Marketers?
- Dennis Ryan on Start The Week With Perfect Event Outdoor, But Hopefully, You’ve Finished Eating Your Morning Bagel.
- Kathryn Talty on Start The Week With Perfect Event Outdoor, But Hopefully, You’ve Finished Eating Your Morning Bagel.
Archives
- December 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
Tag Archives: tv
When Good Intentions Go Horribly, Desperately Wrong
Selling great creative ideas is tough. Building consensus around something dependent on aesthetics is rife with challenges. So over the years, I’ve learned to temper my dismissal of agencies when their creative projects go awry. God knows, we all live … Continue reading
Posted in Advertising
Tagged Clients, George Takei, OOH, Patty Duke, Social Security, tv
Leave a comment
New Pew Research Shows Dropping Perceptions for Landline Phones and TV’s…And Shortcomings of Research Headlines
Two weeks ago, the Pew Research Center’s Social and Demographic Trends released a study that found only 42% of Americans consider television sets a necessity: a figure down 10% from last year. In a post regarding this research, great hay … Continue reading
Posted in Advertising
Tagged Cricket Wireless, Internet Video, Nielsen, Pew Research, tv
Leave a comment
Character: The Key To Great Comedy Writing
Truly funny television commercials get picked up and passed around in a sort of ad hoc media buy that clients can only wish they could afford. Unfortunately, creating truly funny television commercials is extraordinarily difficult, particularly when you add the … Continue reading
In Praise of the Classics: “St. George” for Blackcurrant Tango
Perhaps it’s part of the aging process, but every now and again I find myself returning to the classics. In music, it’s the Stones, the Who and Seger. In literature, it’s Hemingway, Fitzgerald, even John Irving. But for television commercials, … Continue reading
Without Commercials, The Super Bowl Isn’t
A group of us flew down here to New Zealand for a large commercial shoot. The weather’s nice, the country’s beautiful and the production team is very buttoned up. Which is why we had the afternoon of Super Bowl Monday … Continue reading
Posted in Advertising
Tagged Auckland, Budweiser, Coke, DVR, ESPN, Four Nations Pub, Online, Snickers, Super Bowl XLIV, Traditional Media, tv, USA Today
1 Comment
Skewing Online Data: Why Marketers Should Think "Convergence" Not "Transference"
Studies show that if a brand wants to drive significant online impressions, they should advertise on TV. Similarly, if a TV ad aspires to live longer than thirty seconds, it should continue the experience online. Cross platform convergence makes today’s … Continue reading
Posted in Advertising
Tagged AdXpose, Click Count, Impressions, MPire, Online, ROI, Super Bowl, tv
Leave a comment
Could We Please Stop the Self-Loathing? Ads Work.
This week’s cover headline on Advertising Age reads “Cannes swept by PR, integrated, internet winners” with the subhead “Tally suggests ad age is over–or, at least, it’s evolved to higher plain.” Setting aside my issue with the subhead’s overuse of … Continue reading
Posted in Advertising
Tagged Advertising Age, Adweek, Adweek Media, Earned Media, Mark Dolliver, Online, Paid Media, Print, Radio, tv
Leave a comment
Detroit Doesn't Need Ads, It Needs Documentaries. And Transparency.
So I was quoted in the latest issue of Newsweek… And I’m trying to be cool about it, but this kind of thing doesn’t happen everyday. I considered spending the morning riding the El around the Loop with the issue … Continue reading
Posted in Advertising
Tagged Amish, Chrysler, Commercial Production, Detroit, Documentary, Element 79, Engagement, GM, Matthew Phillips, Newsweek, Openness, Transparency, tv
1 Comment