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Tag Archives: USA Today
Without Commercials, The Super Bowl Isn’t
A group of us flew down here to New Zealand for a large commercial shoot. The weather’s nice, the country’s beautiful and the production team is very buttoned up. Which is why we had the afternoon of Super Bowl Monday … Continue reading
Posted in Advertising
Tagged Auckland, Budweiser, Coke, DVR, ESPN, Four Nations Pub, Online, Snickers, Super Bowl XLIV, Traditional Media, tv, USA Today
1 Comment
Marketing in the Age of Advocacy
It was all so much simpler for marketers a few years back… Anyone with deep pockets could publicize their story the way they wanted to spin it with mass marketing, certain that they would be heard without having to really … Continue reading