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Tag Archives: Video
What’s Old Is New Again: Video To Drive 62% of All Internet Traffic By 2015
The super smart folks out at Cisco released their Visual Networking Indexing Forecast last week and chief among their findings was the internet video continues to explode. Obviously the majority of that is content in the form of music videos, … Continue reading
Posted in Advertising
Tagged Cisco, Online Content, Television, Video, Visual Networking Indexing Forecast
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The Final Nail in the Coffin of Digital Separatism
Maybe it’s the economy or the beleaguered nature of marketing in general, but the aggressive proclamations about a purely online future have died down over the past six months. Perhaps there’s finally recognition that television is not dying as an … Continue reading
Posted in Advertising
Tagged Cross Exposure, Cross-Platform Media Synergies, Nielsen, Online, Video
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Note to Ad Creatives: Don’t Let Your Video Skills Atrophy
It’s tougher sledding these days for advertising creatives steeped in the world of broadcast production. Between the democratization of production and the explosion of new online opportunities for brands–many of them at zero media cost–the game has changed radically. Clients … Continue reading
Posted in Advertising
Tagged :30 TV spot, BrightRoll, Broadcast TV, Tod Sacerdoti, Video, Video Insider
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A Huge Television (and Online and Mobile) Audience Is There For Your Ad, But You Still Gotta Earn It
We’re still watching. Actually, we’re watching more than ever. The three-screen audience for video content has never been larger or more active, that is, if you define ‘active’ as sitting still and watching other people do things. For advertisers, that’s … Continue reading
The Bifurcated World Of Modern Video Production
On one hand, the widescreen, hi-def technology revolutionizes everything from DVD movies to evening news broadcasts, creating a high gloss plasticity for the former while revealing the all-too-human imperfections of the latter. Finishing TV spots in HD adds considerable cost, … Continue reading