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Tag Archives: Viral Clips
On Commercials, Virals and the Legacy of Conditioned Expectations
Marketing leaders spend a great deal of time worrying about the changing media landscape these days, and an article on MediaPost by Gavin O’Malley this morning will only further their agita. According to a Princeton Survey Research study, 90% of … Continue reading
On Memes: the By-Products of Our Participatory Culture
“Meme” is one of those words I’ve long viewed skeptically. It sounds egg-heady and vaguely French. And I always have a nagging sense I’m pronouncing it wrong (it rhymes with ‘dream’). Still, like Web 2.0, once I actually learned what … Continue reading