Tag Archives: viral

The Never Ending Quest for Quotability and Immortality

Whether or not you agree that a level of narcissism underlies most social media, the fact remains that pretty much anyone who goes through the effort to shape a thought into 140 characters and Tweet it does that with an … Continue reading

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How Long Will It Remain The Wild, Wild Web?

In what turned out to be our swansong on Gatorade, our agency created the biggest viral hit of the Summer with “Ballgirl.”  An Ad Age writer called to talk about it today and like most industry journalists covering viral, he … Continue reading

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Five Things I Learned Speaking In Madison Today

  I drove the 143 miles to Madison today through light flurries (!) to speak at a luncheon put on by the Madison Advertising Federation.  Perhaps not surprisingly, I discussed convergence and Element 79′s experiences as we, like every other … Continue reading

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