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Tag Archives: Virals
Powering Down…
People blog for all sorts of reasons; the discipline of daily writing, the joy of self expression, the fleeting sensation of relevance when a couple hundred people read a post. Over the past two years, I’ve blogged every weekday for … Continue reading
Posted in Advertising
Tagged Blogging, Digital, Mobile, Olson, Television, Twitter, Virals
5 Comments
Brands Are Opinions
I’ve read and heard hundreds of definitions of brands over the years and while many of them are compelling in one way or another, most of them get bogged down in intellectualism. To me, the definition is simple: brands are … Continue reading
Posted in Advertising
Tagged Blog, Brand Advocacy, Brand Management, Brands, Brands Are Opinions, Convergence, Public Relations, Social Networks, Virals, Web 2.0
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Susan Boyle Part 2–Who's Winning, Who's Losing
Now that her clips from “Britain’s Got Talent” have earned well over 1oo,ooo,ooo hits in a little over a week, it’s time to get some sense of the Susan Boyle phenomenon. Anytime something hits popular culture with this type of … Continue reading
Posted in Advertising
Tagged Benjamin Wayne, Credit Suisse, Fliqz, Google, Simon Cowell, Susan Boyle, Virals, YouTube
2 Comments
Do You Have A Traditional Agency or Just Traditional Expectations?
“Traditional agencies are dead. Blah, blah, blah…” Yeah, I get it. But just like yesterday’s tired cliche of the misinformed: “Big Agencies are dead”, I don’t buy this notion either, because upon review, I can’t name a single ‘traditional’ agency. These days, everyone plays … Continue reading
Posted in Advertising
Tagged Apps, Digital Agency, Gaming, Multi-Cultural Agencies, MySpace, Online Series, Rich Media Banners, Traditional Agency, Virals
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Perception vs. Reality…Who Ya Got?
Perception v Reality: A Fightcard Perennial In the marketing business, the smart money always lays down for perception. And in today’s converging marketing business, that creates a classic brand challenge for traditional agencies: how do you enhance perception for … Continue reading