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Tag Archives: Web 2.0
Doing Social Media 9-5 Means You’re Doing It Wrong
Back in the 80′s, I worked with a really smart research guy (this was waaaay pre-planning) named Jim Crimmins. Jim biked to work not because he was green (this was waaaay pre-green) but because it made sense to him. He was … Continue reading
Posted in Advertising
Tagged Aperture, Buddy Media, Connection, Facebook, Jim Crimmins, Northwestern University, Outdoor, Print, Radio, Research, Television, Web 2.0
1 Comment
You Can Waste A Ton of Time In Sixty Seconds…
On Monday, MSNBC’s Technolog posted the graphic below which outlines exactly what happens out there on that World Wide Web every blessed minute of the day…on average of course. Even a casual perusal can be kind of mind blowing: Google … Continue reading
Know Anyone Looking To Start a Career In Advertising?
The difficulty of finding an advertising job serves as a good first test for an industry where rejection occurs daily. That’s why when parents of jobseekers call me, I ask them to have their child/nephew/friend’s amazingly creative daughter contact me … Continue reading
Posted in Advertising
Tagged Bryan Michurski, Matt Burgess, O-terns, Olson, Smartphones, Social Media, Tom Fugleberg, Web 2.0
1 Comment
For Now At Least, The TSA Wishes Holiday Fliers “Happy Thanks-groping!”
It’s the news story you can’t avoid: since implementing their new pat-down procedures, the TSA has become a focal point for a fed-up public. Critics rage about the intrusiveness of the procedure and how these aggressive new measures won’t stop determined … Continue reading
Posted in Advertising
Tagged Facebook, Google, Pat-Down Regulations, TSA, Tumblr, Twitter, Web 2.0
1 Comment
The Omnipresent Scourge of Creative Ennui
Maybe it’s the recession. Maybe it’s the rampant fear among client organizations. But something has far too many agency creatives feeling listless, lifeless and dull. I blame the internet. Specifically: Web 2.0. And no, that’s not because digital is such … Continue reading
Misconceptions, Half-Truths, and Lies, Lies, Lies
The internet is a rich source of unverified speculation, baseless rumors and agenda-serving fabrication: no surprise there. Ever since the widespread of adoption of Web 2.0, commentary, blogs and microblogs reconfigured the web into a vast wiki: user-sourced and generated, … Continue reading
The Esperanto of Bad Ideas
Great ideas travel far and fast. Unfortunately, so do awful ones. Today, with the onset of Negative Media–consumer driven backlash empowered by Web 2.0–advertising ideas that fall into that unfortunate latter category are no longer even limited by geography. Witness … Continue reading
Posted in Advertising
Tagged Animatics, Bad Ideas, Enterprise Car Rental, Negative Media, Web 2.0
3 Comments
Eleven Years Ago, This Was Insight. It Still Is.
Every weekday, I try to write something relevant to advertising, branding, or simply modern life. But today, I’m going to highlight someone else’s writing. Which is a nice way to say “I’m copying.” I’m copying off one of the web’s original … Continue reading
The New Marketing Landscape of O.P.E.N. Media
In a culture where opinion has a mass channel and information spreads at unprecedented speeds, we need to rethink our notion of media mixes. Today, a more holistic view could be O.P.E.N. media: Owned, Paid, Earned and unfortunately, Negative. From … Continue reading
Technology-Enabled Anonymity…and Gutlessness
Technology makes this a halcyon time in human development. Medicine advances mightily on nanotechnology, computing speed and power doubles at such a stunning rate as to confine hardware to a state of perpetual obsolescence. My smartphone makes me feel stupid… … Continue reading
Posted in Advertising
Tagged Anonymity, BetterMe.com, Feedback, Haitian Relief Text "90999", Web 2.0
2 Comments