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Tag Archives: Web 2.0
Something We Realized in Dubuque Today. About Twitter. And Haiti. And Humanity.
I spoke to the Dubuque chapter of the AAF today, making a presentation titled “Engagement is the New Black.” It opens with a quick review of how radically communications and communications platforms have changed in the past five years due … Continue reading
On Web 2.0 And the Rise of Sociopathic Media
Social Media! Social Media! We’re building bridges through Social Media! Except when we aren’t. Except those times when it’s two-way dialogue becomes a brutal dog-fighting pit of character assaults by anonymous assailants in a digital lynch mob. Don’t get me … Continue reading
Three Advantages to Emphasizing Story over Strategy
To a cynic—and yes, everyone in the advertising business does get cynical from time to time—the difference between ‘strategy’ and ‘story’ may seem a matter of semantics. As a writer who earns a living on words, that makes a good … Continue reading
Posted in Advertising
Tagged GRP's, Integration, Recommendation, Social Media, Stories Travel, Story, Strategy, Viral is an Outcome, Web 2.0
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Happy New Decade! Here’s One Prediction for Advertising in The Teens…
Not a list or a look back of any kind; just one prediction regarding all this industry convergence and confusion about how the advertising business we knew will evolve in the decade ahead… #1. The Days of Strategy Are Over. … Continue reading
Posted in Advertising
Tagged Advertising, Clay Shirky, Integration, Prediction, Recommendation, Story, Storytelling, Strategy, The Lord of the Rings, Web 2.0, Zocalo Group
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On Anonymity and Civil Discourse in the Digital Age
The latest issue of Wired magazine features an article by Evan Ratliff chronicling his efforts to vanish from society and avoid detection for a month while the magazine readers vie for a $5000 prize for locating him. The story teaches … Continue reading
Posted in Advertising
Tagged Charlie Weis, Espn.com, Evan Ratliff, Greyhound, Kansas Jayhawks, Mark Mangino, Marquess of Queensberry, Web 2.0, Wiki, Wired, Wisdom of Crowds
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Marketing in the Age of Advocacy
It was all so much simpler for marketers a few years back… Anyone with deep pockets could publicize their story the way they wanted to spin it with mass marketing, certain that they would be heard without having to really … Continue reading
Forensic Planning: Consumer-sourcing Insights Based on Actions, Not Assertions
For years, advertising research relied on what people said to determine insights. Unfortunately, people lie. Not maliciously, but when you pay people to participate in focus groups, they often say things that do not jibe with their actual behavior. Still, … Continue reading
Posted in Advertising
Tagged Brands Are Opinions, Consumer-sourcing, Focus Groups, Forensic Planning, Insights, M&M's, Online Polling, Social Media, Twitter, Web 2.0
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After A Year, the Collective-Thinking is that Brands Are Opinions: Introducing brandsareopinions.com
This blog began almost one year ago as a repository for thoughts and opinions related to the rapidly-changing world of marketing. ”Collective-Thinking” referred to the cloud nature of modern intelligence; how the thoughts and opinions surrounding our industry exist in … Continue reading
To React or Respond? A New Challenge of Our New Media World.
Yesterday, a group of us at Element 79 took part in a conference call as part of an Omnicom initiative via the Harvard Business School called The Digital Transformation. The featured speaker was Diane Hessan, CEO of Communispace: a fast-growing … Continue reading
A New Local Network: ChicagoNow.com
The people over at Tribune Media just debuted chicagonow.com: a new blog network launched two weeks ago after three months in beta as chicagosbestblogs.com. Aggregating seventy+ blogs that loosely share a Chicago-centric theme, this site aims to attract young, digitally-savvy readers uninterested … Continue reading
Posted in Advertising
Tagged Blog, Bud.tv, Chicago, Chicago Tribune, ChicagoNow.com, Clay Shirky, Community, Craig Newmark, Improv, Web 2.0, Wired
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