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Tag Archives: Weiden and Kennedy
Character: The Key To Great Comedy Writing
Truly funny television commercials get picked up and passed around in a sort of ad hoc media buy that clients can only wish they could afford. Unfortunately, creating truly funny television commercials is extraordinarily difficult, particularly when you add the … Continue reading
B-G-B (Bonus Guest Blog): The Next Great Athlete Endorser…Stewart Cink?
Guest Blogger: Michael Chase Michael Chase is an account director at Element 79 and a man with both a deep track record with sports brands and an enviable short game. He came to Element 79 to work on Gatorade and help … Continue reading
Posted in Advertising
Tagged Buick, Element 79, FCB, Gatorade, Michael Chase, Nike, PGA, Q Scores, social networking, Sports Illustrated, Sports Marketing, Stewart Cink, Tiger Woods, Twitter, Weiden and Kennedy
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