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Tag Archives: Word of Mouth
PING Delivers A Powerful Non Word of Mouth Effort
Actually, it’s corporate public service, a humanitarian outreach to wounded US soldiers. As part of the discharge process from rehab hospitals for some wounded veterans, Phoenix-based PING fits vets for custom golf clubs: woods and irons in a golf bag embroidered with … Continue reading
Posted in Advertising
Tagged email, Golf Digest, Olson, PING, Word of Mouth, Wounded Warriors Sports Project
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In A World of Empowered Word of Mouth, Customer Service Is Crucial
It just makes sense. As DDB CEO Chuck Brymer put it in his book “SWARM”: “These days, if you have a bad experience at a Burger King, 147 FaceBook friends know about it in five minutes.” Our ubiquitous social networks … Continue reading
Posted in Advertising
Tagged 360º Marketing, American Express, Chuck Brymer, DDB, Facebook, Global Customer Service Barometer, Swarm, Word of Mouth
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Debating the Rules for Brands in Social Media
In the latest issue of Advertising Age, the memorably-monikered Taddy Hall lays out Ten Essential Rules for Brands in Social Media. Given the conflicting viewpoints regarding leveraging these platforms, these types of lists now clog every marketing outlet. As someone … Continue reading
Anyone Wanna Talk about the iPad? Anyone?
If you watched the news during the late 80′s, perhaps you too wondered “Just when did pitbulls stop biting people?” We seemed to go through a couple of months there when pitbulls were biting everything: tearing through titanium, ripping children … Continue reading
Posted in Advertising
Tagged Acid Washed Jeans, American Humane Society, Brands, Flash, Google Trends, Opinion Has a Mass Channel, Pitbulls, PR, Steve Jobs, Word of Mouth, Yahoo Serious
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You Might Not Understand Word Of Mouth Advertising, But Chances Are You Practice It
I’m a huge believer in word of mouth advertising. The power of recommendation to close a sale makes the kind of intuitive sense that renders quantitative analysis expensively redundant. Particularly when you read a story like the one printed in … Continue reading
So Apparently There’s This CGI Film In Theaters. And It’s Rather Popular.
Fact: Avatar’s first weekend worldwide box office was $242.5 million. Fact: Avatar grossed $1.3 billion worldwide in less than a month. Prevalent Speculation: Including marketing, the project represented a nearly $450 million bet. Tactic: In this week’s Advertising Age, a … Continue reading
After A Year, the Collective-Thinking is that Brands Are Opinions: Introducing brandsareopinions.com
This blog began almost one year ago as a repository for thoughts and opinions related to the rapidly-changing world of marketing. ”Collective-Thinking” referred to the cloud nature of modern intelligence; how the thoughts and opinions surrounding our industry exist in … Continue reading
A New Retirement Opportunity for Copywriters: Big Businesses Hiring Professional Tweeters
This recent Yahoo! news item tells the story of Alecia Dantico, a professional Tweeter who is part of a growing trend of large corporations hiring talent to send out messages on that social network. Like most creative endeavors, this … Continue reading
Actually Ad Age, The Reason "Why Social Media Isn't Living Up to the Hype (Yet)" Is Because There's No Such Thing As Social "Media"
In this week’s Advertising Age, Chris Perry–the senior guy in Weber Shandwick’s digital practice–wrote an article placing the major ‘blame’ for social media’s under-performance squarely at the feet of the ‘dated agency model.’ Because social media is so new and … Continue reading
There Is No Free Lunch. Or Free Media.
In his post on Advertising Age’s Small Agency Diary, Marc Brownstein offers some thinking on ‘free media’ and whether or not it poses a threat to advertising and media agencies. Despite the soaring popularity of social media, do brand efforts in … Continue reading