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Tag Archives: Word of Mouth
In a Web 2.0 Empowered Society, Interaction Demands Feedback
This morning, an article in Advertising Age landed in my e-mail no less than four times before 9am. Mike Wolfsohn, the Executive Creative Director of Ignited wrote a strong blog post on his agency’s site outlining his frustration with the Zappo’s … Continue reading
Posted in Advertising
Tagged Aaron Magness, Accountability, Blog, Convergence, Crowdsourcing, Element 79, Ignited, Interaction, Mike Wolfsohn, Web 2.0, Word of Mouth, Zappos
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Moving From IntegratED to IntegratING Marketing
It may seem like so much facile wordplay, but the fundamental need for advertisers to move from the dated notion of ‘integrated marketing’ to the more contemporary concept of ‘integrating marketing’ makes sense for a number of reasons. First, it’s … Continue reading
Posted in Advertising
Tagged Brands Are Opinions, Drive By Media, DVR, Hulu, Integrated Marketing, Integrating Marketing, Twitter, Word of Mouth, YouTube
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Opinion’s Omnipresence Renders Traditional Conceits Like "Brand Truth" and "Consumer Truth" Irrelevant
The HSBC ‘Points of View’ Campaign For the past four years, HSBC has run a provocative poster campaign from JWT. Using a brilliant media buy in high traffic airport jetways, the ads highlight paradoxical points-of-view. Simple graphics and headlines illustrate the … Continue reading
Posted in Advertising
Tagged Amazon, Blogging, Brand Authenticity, Brand Truth, Brands Are Opinions, Consumer Truth, Earned Media, eBay, HSBC, iTunes, JWT, Netflix, Opinion, Paid Media, Twitter, Venn Diagram, Web 2.0, Word of Mouth
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In Today's Participatory Culture, "People Are The Medium"
SocialVibe President and prolific new platform pundit Joe Marchese’s most recent blog entry on MediaPost presents a simple, 21st century update on Marshall McLuhan’s original marketing mindblower “The medium is the message.” In a few paragraphs, he presents the case for … Continue reading
Posted in Advertising
Tagged Facebook, Joe Marchese, Marshall McLuhan, Paul Rand, Recommendation, Social Networks, SocialVibe, Word of Mouth, Zocalo Group
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A Simple Distillation of Advertising's Modern Challenge: Opinion Now Has A Channel for Mass Distribution
Technology strategist Jonathan Yarmis wrote a very insightful article about Facebook for Business Week where he concisely defines the challenge modern agencies face in today’s socially networked world. He boils the issue down to credibility: advertising is no longer a trusted … Continue reading
Posted in Advertising
Tagged Banner Ads, Brandfill, Business Week, Charles Kettering, Element 79, Facebook, Jonathan Yarmis, Opinion, Social Networks, Word of Mouth
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Have You Friended the Pope Yet?
As reported in various news channels before the recent Holiday weekend, the Vatican launched www.pope2you.net last Thursday to celebrate World Communications Day, or Inter Mirifica: an outcome of the Second Vatican Council. This year, the Pope’s message directly addresses ‘the … Continue reading
Posted in Advertising
Tagged Apps, Brand Mission, Clay Shirky, Facebook, Here Comes Everybody, Intramural Organizations, iPhone, Missionary Work, Pontifical Council for Social Communications, Second Vatican Council, Smurf, social networking, Word of Mouth, World Communications Day, YouTube
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Regarding Convergence, Award Shows and Advertising Advertising Agencies
Advertising awards work an awful lot like brand reputation ads for agencies. In the best case, they draw attention to creative accomplishments, reinforcing and creating regard for an agency’s product. At worst, they fail to engage any sort of relevant … Continue reading
Posted in Advertising
Tagged Addys, Awards Shows, Cobblers, Convergence, Element 79, New Business, New York Festivals, One Show, Tiger Woods, Word of Mouth
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How Exactly Do You Sell A Book These Days?
Also Available In MP3 and Kindle Books demand a considerable amount of time and attention; so how do you go about trying to sell them? Traditionally, publishers send authors on book tours to generate word of mouth interest, which … Continue reading
A Visual Metaphor For Modern Marketing
One really nice perk of a career in advertising is free music; record labels send out CD’s promoting tracks and artists hoping we will use them in commercials, thus launching their artists to a music-buying public. Every week, anywhere from … Continue reading
Posted in Advertising
Tagged Music, Recommendation Marketing, The New Yorker, Word of Mouth, Zocalo Group
3 Comments
Brands Do Not Exist On Shelves…
–nor in parking lots or street addresses or user experiences. Brands have no tangible existence because they live solely in the hearts and minds of people, and nowhere else. Brands reside in the realm of opinion. At least, IMHO. Oh … Continue reading
Posted in Advertising
Tagged Consumer Opinion, Domino's Pizza, Public Relations, Social Networks, Word of Mouth
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