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Tag Archives: Yahoo
Apparently, Most People Vacationed In Farmville This August…
For the first time ever, Facebook took the top spot for total time spent among major sites last month, beating Google and Yahoo. ComScore reports that collective time amounted to 41.1 billion minutes: a considerable number. By my always-suspect math, … Continue reading
It Might Not Make Sense to You, But The Virtual Marketplace Makes Serious Cents
I don’t play Farmville on Facebook. I’ve never bought into the Second Life phenomenon or spent any time in World of Warcraft. And I don’t remotely understand why you would pay to ‘send someone a drink’ on a social network, … Continue reading
Posted in Advertising
Tagged Chicago Bears, Dork-O-Meter, Entropia, Facebook, Farmville, Forbes.com, Guinness Book, Inside Network, Second Life, Virtual Goods, World of Warcraft, Yahoo
1 Comment
You Might Not Understand Word Of Mouth Advertising, But Chances Are You Practice It
I’m a huge believer in word of mouth advertising. The power of recommendation to close a sale makes the kind of intuitive sense that renders quantitative analysis expensively redundant. Particularly when you read a story like the one printed in … Continue reading
Tiger Woods’ Problems Do All Kinds of Good for Yahoo!
Yahoo! CEO Carol Bartz has a well-earned reputation for being atypically blunt as a corporate leader. Yesterday, she spoke at a UBS Global Media and Communications Conference in New York, where she addressed the topic of recent site traffic surges … Continue reading
Exercises in Obviousness: Harris Interactive Determines Bad Online Advertising Frustrates People
The “O” Stands for “Obvious” Last week, the online market research people at Harris Interactive released their latest findings in a pdf titled “LinkedIn Research Network/Harris Poll.” In findings that will come as a surprise to no one … Continue reading
Posted in Advertising
Tagged Creativity, Expanding Banners, Harris Interactive, LinkedIn, Online Advertising, Page Takeovers, Yahoo
1 Comment
On The Power of Positivity
I’ve got this friend Dave Butler. Larger than life, his raw, unfettered enthusiasm makes Dave the guy you always want on your invite list. He’s that rare type of cool guy who doesn’t hold back his excitement about anything; a … Continue reading