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Tag Archives: Zappos
In a Web 2.0 Empowered Society, Interaction Demands Feedback
This morning, an article in Advertising Age landed in my e-mail no less than four times before 9am. Mike Wolfsohn, the Executive Creative Director of Ignited wrote a strong blog post on his agency’s site outlining his frustration with the Zappo’s … Continue reading
Posted in Advertising
Tagged Aaron Magness, Accountability, Blog, Convergence, Crowdsourcing, Element 79, Ignited, Interaction, Mike Wolfsohn, Web 2.0, Word of Mouth, Zappos
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“Social” Comes First, “Media” Comes A Distant Second—If At All
A lot of clients have their knickers in a twist over the profound changes brought on by the rapid adoption of Social Media like Facebook, Twitter, MySpace, et al. They want to know how to leverage these new media: what … Continue reading
Posted in Advertising
Tagged Amazon, Facebook, Fan Pages, Flickr, Lance Hill, MySpace, Social Media, Twitter, Zappos
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B-G-B (Bonus Guest Blog): Brand Personality, BETA-fied.
Guest Blogger: Amie Dowker Amie is a Director of Account Planning at Element 79 and an active thinker on emerging media and consumer trends. She digs deep into technology for Cricket Wireless and finds ways to humanize data, and wrestle … Continue reading
Posted in Advertising
Tagged Account Planning, Amazon, Amie Dowker, Beta-fy, Brands, Douglas Atkins, Jim Jones, Kiva, Netflix, Social Media, The Culting of Brands, Threadless, User Experience, Web 2.0, Zappos
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