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Tag Archives: Zocalo Group
Happy New Decade! Here’s One Prediction for Advertising in The Teens…
Not a list or a look back of any kind; just one prediction regarding all this industry convergence and confusion about how the advertising business we knew will evolve in the decade ahead… #1. The Days of Strategy Are Over. … Continue reading
Posted in Advertising
Tagged Advertising, Clay Shirky, Integration, Prediction, Recommendation, Story, Storytelling, Strategy, The Lord of the Rings, Web 2.0, Zocalo Group
5 Comments
In Today's Participatory Culture, "People Are The Medium"
SocialVibe President and prolific new platform pundit Joe Marchese’s most recent blog entry on MediaPost presents a simple, 21st century update on Marshall McLuhan’s original marketing mindblower “The medium is the message.” In a few paragraphs, he presents the case for … Continue reading
Posted in Advertising
Tagged Facebook, Joe Marchese, Marshall McLuhan, Paul Rand, Recommendation, Social Networks, SocialVibe, Word of Mouth, Zocalo Group
1 Comment
A Visual Metaphor For Modern Marketing
One really nice perk of a career in advertising is free music; record labels send out CD’s promoting tracks and artists hoping we will use them in commercials, thus launching their artists to a music-buying public. Every week, anywhere from … Continue reading
Posted in Advertising
Tagged Music, Recommendation Marketing, The New Yorker, Word of Mouth, Zocalo Group
3 Comments
Better Brands Tell Better Stories
Who doesn’t love a good story? Something that makes you laugh, that surprises you or fascinates you. In very real ways, good stories change the way you perceive the world around you. They always have. Our ancestors shared their stories, huddled in … Continue reading
Posted in Advertising
Tagged Brand Story, Element 79, Seth Godin, Social Networks, Tribes, Word of Mouth, Zocalo Group
1 Comment