The Wheel, Penicillin, the iPhone…and Now the Hutzler 571B Banana Slicer

Dennis Ryan, Advertising, OlsonWelcome to the online world of sarcasm-gone-wild. Surf here on Amazon to find the Hutzler 571B Banana Slicer: a totally unnecessary innovation in fruit-slicing technology.
At that site you’ll also find boatloads of user reviews.  Breathless reviews, glowing reviews, head-snappingly boneheaded reviews of this absolutely idiotic product brimming with snark, irony, and one-liners.
And all of those sarcastic reviews are making this lowly ‘convenience’ a best seller.  According to an article on Adweek.com, these absurdist, faux celebrations are driving sales way up. And Hutzler, the manufacturer, couldn’t be happier. In a recent tweet, @hutzlerco said “…Sales have certainly been up with these reviews and the additional exposure. We’ve been having so much fun with this!”  I bet they are. As an infomercial marketer with no face or dignity to lose, Hutzler Manufacturing Co. no doubt welcomes the no-cost notoriety that’s brought so much attention to their humble, banana-slicing tool.
When your biggest media outlet is earned, you quickly realize, the opposite of love isn’t hate, it’s apathy. And so attention, even dodgy, goofing-on-your-merch attention, is a form of kindness.
By Dennis Ryan, CCO, Olson