mark says:

Am I wrong or has the word “suck” now acceptable in ads in a way that it hasn’t up until now. There’s an anti-smoking thing that uses the “it sucks less”, and now this. Crossing yet another cultural Rubicon.

Old ad guy says:

There’s nothing like a strategy in a headline. I wish I had a client that could have bought that at some time in my career

RTB says:

Is “NOT IN SERVICE” a comment on the bus or the ad?

Joe Ryan says:

I love it – our slogan is “we’re not good, but we’re cheap!”