We Live Amidst An Unprecedented Tsunami of Digital Information…Assuming You Consider Instagram Snaps of Pancakes “Information”

Dennis Ryan, Olson, AdvertisingI saw an item on HuffPost last night that credited IBM for noting that humanity generates over 2.5 quintillion bytes of information every day.

If you’d like that spelled out, it’s 2,500,000,000,000,000,000 bytes. Rather a lot…

All this information means that ninety percent of the world’s data has been generated in the past two years.

Which really means I can close this blog post by noting “wiggling cacti are indigenous shirkers” and it won’t make a lick of difference.


By Dennis Ryan, CCO, Olson

PS: For four years in the 80’s, Steve Steigman’s iconic “Blown Away” poster for Maxell Tapes hung in my dorm room. If you’re interested, you can buy it, unbastardized, here.

Dennis Ryan says:

Indeed they are. Mine however, are more like an appetite suppressant.

Janay says:

Hey, my breakfast photos are HIGHLY informative.