As humanity awoke this morning to find itself still standing despite all the yap for the past year and a half, a bit more sobriety entered the collective water cooler conversation. The Mayan Apocalypse was essentially the perfect internet story; hugely dramatic and just plausible enough given its grounding in a little understood but widely recognized ancient culture. It didn’t require intelligence to discuss; just a facile glibness or quick punchline. And while it centered on Doomsday, it wasn’t nearly as scary as the far more uncertain society that fills our newsfeeds and can break our hearts ten new ways each and every day. And so despite the spate of debunking articles that have circulated for months, we willfully kept it alive, enjoying its a frisky, puppy-like distraction.
Frivolities like this pass for journalism these days. Television was once considered the most voracious maw for content consumption but it is nothing compared to the infinite pages and constant, mind-spinningly fast turning of the web (Google just returned about 309,000,000 results in 0.17 seconds for “Mayan Apocalypse”). Meme sharing, sex scandals, horrific acts of violence; all of this is fodder for the fast turn and quick commentary and so extremely useful for filling web pages. And if the focus on speed and sensation sometimes leads to linking the wrong person’s Facebook page photo to the name of the most vicious killer in recent memory, well, whoops. We’ll be moving on in a fifteen hours or so.
Come to think about it, I’m going to miss this Mayan calendar distraction. So many of our other stories seem so small and dull in comparison.
Happy Friday, glad we’re still talking.
By Dennis Ryan, CCO, Olson